Marketing Manager

Camira; Grand Rapids (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

A textile manufacturing company is seeking a Marketing Lead to drive brand awareness and sales support across North America for their brands. The role involves managing social media channels, product launches, and events. The ideal candidate has experience in B2B marketing and a strong grasp of the North American market, along with excellent communication and digital marketing skills. The company values diversity, equity, and inclusion in the workplace.

Qualifications

• Experience in regional marketing roles, preferably in B2B, design, textiles, furniture, or interiors.
• Strong understanding of North American market dynamics and channels.
• Proficient in digital marketing platforms and event coordination.

Responsibilities

• Lead North American social media channels and community engagement.
• Plan and execute regional product launch campaigns.
• Coordinate local industry events and trade shows.

Skills

Strategic communication

Content creation

Digital marketing platforms

Event coordination

Collaboration

Detail-oriented

Self-motivation

Job description

Camira are a multi-award-winning textile manufacturer with two centuries of heritage and a forward-thinking approach to innovation and sustainability, Camira designs and manufactures environmental fabrics for the commercial, public transport and residential sectors.

About our company

We are looking for an energetic, multi-skilled marketing lead to initiate our marketing and communications effort across North America for our Camira and Luna brands. This role will drive brand awareness, engagement, and sales support through digital communications, content creation, events, and product launches, sales tools, and the oversight of our outsourced fulfilment center.

Purpose

You'll collaborate closely with our internal teams and external partners to deliver impactful, locally relevant marketing that aligns with our global brand direction, while optimizing efforts and maintaining compliance to budget.

Key Responsibilities

1. Communications & Content

• Lead our North American social media channels: planning, creating, scheduling, and publishing content as well as lead community engagement.
• Localize and update content across our North American websites, ensuring correct tone and messaging in line with brand values while regionalizing the content to remain appropriate for the market specifically.
• Create and deliver targeted marketing campaigns that respond to industry trends, product innovation, and seasonal/cultural moments.
• Leverage key awareness days, sporting events, and industry happenings to boost engagement and visibility.
• Research and activate local initiatives and collaborations, be it with influencers, academia or for corporate social responsibility.
• Collaborate to create ‘on trend’ layouts, rotations, storytelling, etc.

3. Product Launches

• Plan and execute regional product launch campaigns, including PR/media outreach, sales toolkits, photography, and event activation in an effective and systematic timeline / timeframe.
• Support training and marketing needs for Direct and Independent Reps.
• Lead positioning and messaging to the OEM markets for potential inclusion into their graded in programs.
• Address the uniqueness of vertical segments and include messaging / imagery that is in line with those specific verticals.

4. Events

• Lead the planning and coordination of local industry events, trade shows, and customer-facing experiences.
• Participate in local network events
• Organize / spearhead annual trade shows in collaboration with HQ marketing
• Develop and coordinate e-blasts, digital newsletters, and customer updates.
• Work with UK to optimize website performance….featured products, analysis of what is being sought out, colorways, products, stories, etc.
• Align digital outreach with sales objectives, target lists and customer journey touchpoints.
• Work and collaborate closely with Camira’s UK-based Group Marketing and Creative Teams to align regional activity with global strategy
• Support on global marketing activities in other geographies and segments
• Monitor and report on key marketing KPIs, competitor insights, and market trends to inform strategic planning.

Ideal Candidate

• A strategic communicator with hands-on execution ability
• Experience in regional marketing roles, preferably in B2B, design, textiles, furniture, or interiors
• Strong understanding of North American market dynamics and channels
• Proficiency in digital marketing platforms, content creation, and event coordination
• Highly collaborative, detail-oriented, and self-motivated

Our success lies in our customer’s success. We focus on building long lasting relationships and delivering a brilliant customer experience to a global market; using digital technologies, providing high-quality products, support and services that add value, inspire, and exceed expectations.

Our commitment to quality, health & safety, and environmental standards ensures we consistently deliver products and services that meet both customer and regulatory requirements. We do the right thing, no matter how hard. We uphold integrity, honesty, and transparency with our customers, our people, and the planet. We respect our resources and commit to making pioneering fabrics and delivering value added services that contribute positively to a more sustainable future.

At Camira, diversity, equity, and inclusion are at the heart of our values. We adopt a workplace where every team member feels valued and respected. Our inclusive culture ensures all employees have equal opportunities for growth and development. If you require any adjustments and/or additional support during the interview process, please let the talent team know.

Join Camira and be part of a company that values your unique skills and supports your professional journey.