Marketing Manager

CURE International; Grand Rapids (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

CURE International is seeking a Marketing Manager to lead integrated campaigns that advance fundraising, strengthen the brand, and engage supporters worldwide.

The role blends strategic thinking with execution across digital, email, web, social media, events, and direct mail, leveraging AI and marketing tech to drive impact for a mission-driven team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent.
• 5+ years in nonprofit marketing, fundraising communications, or multi-channel campaigns.
• Experience planning and executing integrated, multi-channel campaigns.
• Strong donor communications and digital marketing knowledge.
• Excellent writing and editing for donor-focused communications.
• Experience with marketing automation, CRM systems, and analytics.
• Collaborates effectively with creative teams and external partners.

Responsibilities

• Lead integrated marketing campaigns from concept through launch across fundraising, digital, web, social, mail, events, and other channels.
• Develop campaign plans, timelines, channel strategies, and execution plans around clear objectives.
• Coordinate execution across internal teams and external partners, ensuring on-time, high-quality delivery.
• Monitor progress, resolve challenges, and communicate priorities to stakeholders.
• Conduct post-campaign evaluations and recommend improvements to strengthen future performance.
• Develop and execute compelling marketing content that connects supporters with the mission.
• Write and edit copy for emails, digital marketing, websites, and donor communications.
• Execute digital initiatives including email campaigns, website content, automation, and social media.
• Apply nonprofit fundraising best practices to improve performance and donor response.
• Collaborate with directors, writers, designers, and partners to improve marketing quality.

Skills

Integrated marketing

Campaign management

Donor communications

Marketing copywriting

AI tools in marketing

Marketing automation

Project management

CRM systems

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM systems

Marketing automation platforms

AI tools

Email marketing platforms

Job description

The Marketing Manager plays a central role in bringing CURE International's marketing strategy to life. Working closely with the Marketing Director and cross-functional teams, this role leads integrated marketing campaigns that inspire donors, strengthen CURE's brand, grow awareness, and engage supporters in the life-changing work God is doing through CURE around the world.

This role combines strategic marketing thinking with strong execution and project management. The Marketing Manager will lead campaigns across digital, email, web, social media, fundraising, direct mail, events, and other channels while ensuring CURE's messaging is compelling, consistent, and aligned with its mission.

The ideal candidate is a creative and organized marketer who enjoys bringing people and projects together, understands nonprofit fundraising, and is excited about using technology, AI, and innovative marketing practices to help a mission-driven team accomplish more.

Why CURE?

At CURE International, your work has a direct connection to transforming the lives of children and families around the world. CURE operates pediatric surgical hospitals in countries where children often have little or no access to the specialized care they need, while also sharing the hope of Jesus Christ with patients and their families.

As part of the CURE team, you will have the opportunity to use your marketing expertise for something bigger than marketing. You'll help tell stories that inspire generosity, build relationships with supporters, and connect people to a mission that is changing lives.

CURE is a collaborative, purpose-driven organization where people are encouraged to bring their skills, ideas, and passion to their work. If you are looking for a role where your marketing experience can make a meaningful difference, we invite you to join us.

KEY RESPONSIBILITIES:

Integrated Campaign Management (40%)

Lead the planning and execution of integrated marketing campaigns that advance CURE's fundraising, brand, and ministry objectives.

• Lead integrated marketing campaigns from concept through launch, coordinating activities across fundraising, digital, web, social media, direct mail, events, stewardship, and other marketing channels.
• Develop campaign plans, timelines, channel strategies, and execution plans that align marketing activities around clear objectives.
• Coordinate campaign execution across internal teams and external partners, ensuring work is delivered on time and to a high standard.
• Monitor campaign progress, proactively resolve execution challenges, and communicate priorities and status to key stakeholders.
• Conduct post-campaign evaluations, analyze results, and recommend improvements to strengthen future marketing performance.

Marketing Execution (40%)

Develop and execute compelling marketing communications that engage supporters, strengthen CURE's brand, and increase fundraising effectiveness.

• Develop marketing content and campaign messaging that connects supporters with CURE's mission and inspires action.
• Write and edit marketing copy for email campaigns, digital marketing, websites, social media, fundraising initiatives, and donor communications as needed.
• Execute digital marketing initiatives including email marketing, website content management, marketing automation, and social media campaigns.
• Apply nonprofit fundraising and donor marketing best practices to improve campaign performance, audience engagement, and donor response.
• Collaborate with the Marketing Director, writers, designers, and external partners to continually improve the quality and effectiveness of CURE's marketing.

Marketing Operations (20%)

Strengthen the effectiveness and capacity of CURE's marketing team through disciplined marketing operations, AI, and continuous improvement.

• Leverage AI, automation, and marketing technology to streamline campaign execution and reduce repetitive administrative work.
• Maintain marketing systems, workflows, and campaign documentation that improve visibility, accountability, and team effectiveness.
• Identify opportunities to simplify processes, eliminate inefficiencies, and improve collaboration across the marketing team.
• Support campaign reporting and marketing analytics to inform future planning and decision-making.
• Champion a culture of continuous improvement by evaluating new marketing tools, technologies, and best practices that strengthen CURE's marketing capabilities.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• Five or more years of progressively responsible experience in nonprofit marketing, fundraising communications, campaign management, or integrated marketing.
• Demonstrated success planning and executing integrated, multi-channel marketing campaigns.
• Strong understanding of donor communications, nonprofit fundraising marketing, and digital marketing best practices.
• Excellent marketing writing and editing skills with the ability to develop compelling donor-focused communications.
• Experience using marketing automation, CRM systems, digital marketing platforms, AI tools, and project management software.
• Experience working collaboratively with creative teams, writers, designers, and external marketing partners.

Preferred Qualifications

• Experience within a nonprofit, fundraising, or mission-driven organization strongly preferred.