Marketing Manager

Thrive Health Systems; Colorado Springs (CO); On-site; USD 58,000 - 65,000; Full time

Benefits offered by this job

401(k)

Competitive salary

Employee discounts

Paid time off

Wellness resources

Job summary

An innovative health care company seeks a Marketing Manager to drive effective marketing strategies and campaigns. This full-time role involves overseeing various marketing media, including internet, social media, and event marketing, to achieve company objectives. The ideal candidate will possess a strong understanding of marketing principles, KPI metrics, and campaign management. You'll have the opportunity to optimize campaigns and contribute to national reach initiatives while working in a supportive environment that values creativity and results. If you're passionate about health care and marketing, this position offers a chance to make a significant impact.

Qualifications

• Proficient in internet marketing and campaign management.
• Strong understanding of marketing metrics and reporting.

Responsibilities

• Develop and manage cost-effective marketing systems.
• Focus on internet marketing and event-based marketing strategies.

Skills

Understanding of KPI and metrics for marketing success

Internet marketing skills

Reporting and spreadsheet management

Google Suite skills

Design skills

Understanding of sales funnels

Job description

Benefits:

1. 401(k)
2. Competitive salary
3. Employee discounts
4. Paid time off
5. Wellness resources

Position: Thrive Health Systems is looking for a Marketing Manager.

Thrive Health Systems is a natural health care company that employs chiropractic doctors, medical doctors, physician assistants, nurse practitioners, and naturopathic doctors to deliver natural solutions to chronic and preventable conditions affecting Americans.

Marketing Media Used:

1. Television
2. Social Media
3. Radio
4. Print
5. Internet Search
6. Event Marketing
7. Internal Marketing
8. Email
9. Text
10. Professional websites
11. Website
12. Telephone Marketing
13. Coupon media like Groupon
14. Referral
15. PI (personal injury) marketing
16. SEO

You do not have to manage all marketing for each media source, but you need to understand marketing principles enough to set up cost-effective marketing systems to achieve company objectives.

Areas of Focus:

1. Internet marketing (Google, Facebook, YouTube, TikTok PPC)
2. Internal Marketing
3. Event-based marketing (festivals, shows)
4. Email and Text
5. Online video creation

Areas for Development:

1. Social Media Content Creation
2. SEO

Opportunities:

1. Campaign optimization
2. National reach campaigns
3. Social Media video creation
4. Website optimization

Skills Required:

1. Understanding of KPI and metrics for marketing success
2. Internet marketing skills, including campaign creation and management
3. Reporting and spreadsheet management
4. Google Suite skills (email, docs, design, spreadsheets)
5. Design skills with an understanding of design principles
6. Understanding of sales funnels and compelling messaging

Compensation: $58,000 - 65,000 salaried, plus bonuses for meeting budgets and goals.

Time: Full-time position, requiring 40+ hours a week. Evening and weekend work is rare.

Travel: Site visits require travel to properties in Colorado Springs and Denver. Thrive will reimburse mileage per IRS guidelines (not including regular commute).