Marketing Manager

Thrive Health Systems; Colorado Springs (CO); On-site; USD 58,000 - 65,000; Full time

Job summary

Thrive Health Systems in Colorado Springs is seeking a Marketing Manager to lead cost-efficient marketing across TV, social, email, SEO and events. You will design campaigns, analyze KPI performance, and optimize campaigns to support company growth.

The role is full-time (40+ hours/week) with some travel to Denver and other properties; mileage is reimbursed per IRS guidelines. Proficiency with Google Suite, PPC, content creation, and sales funnel concepts is preferred.

Qualifications

• KPI and marketing metrics knowledge for measuring success.
• Internet marketing skills including campaign creation and management.
• Reporting and spreadsheeting to present results.
• Google Suite skills for email, docs, and spreadsheets.
• Design basics to craft attractive offers.
• Understanding of sales funnels and compelling messaging.

Responsibilities

• Campaign optimization across multiple media channels.
• National reach campaigns to expand market presence.
• Social media video creation and content planning.
• Website optimization and landing page improvements.

Skills

KPI metrics

Digital marketing

Reporting analytics

Google Workspace

Design basics

Sales funnels

Tools

Google Ads

Facebook Ads

YouTube

TikTok Ads

Job description

Thrive Health Systems is looking for a Marketing Manager.

Thrive Health Systems is a natural health care company. Through the years, Thrive has employed largely chiropractic doctors (though there have been medical doctors, physicians assistants, nurse practitioners and naturopathic doctors on staff as well) to deliver natural solutions to the 80% of chronic and preventable conditions that plague Americans - like structural pain conditions, diabetes, auto-immune conditions, metabolic syndrome and more.

Thrive uses the following marketing media:

• Television
• Social Media
• Radio
• Print
• Internet Search
• Event Marketing
• Internal Marketing
• Email
• Text
• Professional websites
• Website
• Telephone Marketing
• Coupon media like Groupon, Print, and more
• Referral
• PI (personal injury) marketing
• SEO

You do not have to DO all of the marketing for each media source, but you need to understand marketing principles enough to set up cost effective marketing systems through any media necessary to achieve company objectives.

Areas that we have in-housed historically and have systems for are:

• Internet marketing, such as Google, FB, Youtube, and TikTok PPC
• Internal Marketing
• Event based marketing - festivals, event shows, etc.
• Email and Text
• Online video creation

Areas that we’d like to develop further in:

• Social Media Content Creation
• SEO

Opportunities as we see it:

• Campaign optimization
• National reach campaigns
• Social Media video creation
• Website optimization

Skills required for this job:

• Understanding of KPI, metrics to marketing success
• Internet marketing skills, to include campaign creation and management
• Reporting spreadsheeting - maintain and present your results
• Google Suite skills - email, docs, design, spreadsheets
• Design skills - if you are not a graphic designer, that can be okay, but you must understand the principles of design to create an attractive offer
• Understanding of sales funnels, offers, and how to create a compelling message - marketing 101 - 404

Compensation

• $58,000 - 65,000 salaried, plus bonuses on making budgets and goals

Time

Full-time. This role requires 40+ hours a week. Evening work is rare and weekend work is even more rare.

Travel

We manage properties in Colorado Springs and Denver with the goal to add more. For this reason, site visits require travel. When that happens, Thrive will reimburse mileage per IRS guidelines (does not include regular commute).