Marketing Manager

Underline; Colorado Springs (CO); On-site; USD 70,000 - 110,000; Full time

Job summary

Underline is seeking an energetic Marketing Manager to drive local, cross-channel marketing initiatives in Colorado Springs and across the region. You will develop and execute campaigns, manage partner relationships, and create compelling content that converts local audiences into champions of open-access fiber networks.

You will lead social media, events, and sponsorships while coordinating with sales to align marketing with revenue goals, tracking spend and results to prove impact.

Qualifications

• 5+ years of marketing experience spanning paid and unpaid channels.
• Experience in B2B and B2C services marketing.
• Proven experience managing external partnerships (HOAs, chambers of commerce, community organizations, or similar).
• Strong copywriting and editing skills across formats: campaign copy, social media, email, print.
• Experience managing budgets, including tracking spend and reconciling against plan.
• Comfort representing a company publicly at events and in community settings.
• Experience managing social media and online reputation, including responding to reviews and public comments.
• Ability to work cross-functionally with sales leadership to align marketing activity with territory and revenue priorities.
• Experience with telecommunication or other complex services marketing.
• Familiarity with Asana or similar project management tools.
• Experience building or managing a formal ambassador, champion, or referral partner program.
• Background in event sponsorship evaluation and ROI analysis.

Responsibilities

• Own execution of quarterly campaign plans across paid channels (print, direct mail, billboards), unpaid channels (eblast/newsletters, organic social), plus grassroots and community programs.
• Drive process for material creation in alignment with channel strategy (copy, Visual Brand Manager briefs, Asana, approval) for all campaigns, events, and Champion touch points as well as client-lifecycle materials (welcome kits, Champion materials, newsletters).
• Develop the Champion and referral program strategy—including messaging, materials, and recruitment across all segments: residential clients, businesses, HOAs, Chambers of Commerce, VIP contacts etc.
• Lead social media strategy—create content that builds community presence, drives organic engagement, and activates Champions, partners, and clients to amplify the brand through their own networks.
• Manage public-facing social and review platforms (BBB, Facebook, Instagram, Nextdoor, Chamber profiles) engaging with reviews, testimonials, and comments to protect brand reputation.
• Lead event strategy, vetting (ROI, audience, service area), and sponsorship, and oversee the end to end execution (materials, swag, giveaways, contact capture).
• Manage strategic relationships with HOAs, Chambers of Commerce, and VIP partners and serve as a public-facing representative for Underline—present at key events and activations, speaking confidently to the brand, its offerings, and its mission.
• Synthesize field and competitive intelligence into actionable strategy.
• Manage monthly marketing expense reporting (tracking and reconciliation), rolling up to the Director for final budget sign-off.

Skills

Campaign management

Partnership development

Copywriting

Social media

Public speaking

Budget management

Event planning

B2B and B2C marketing

Tools

Asana

Job description

At Underline, we've rapidly built a culture around ownership, trust, community, and innovation. Underline is dedicated to cultivating a growth environment where people feel valued, work with a purpose of mission, are personally rewarded, and are professionally challenged.

Are you ready to join this team and transform American communities?

Underline was founded in 2019 with a singular mission: to ensure the vibrancy of our nation through building intelligent community infrastructure in a socially equitable manner. We work with American communities to design, finance, and construct open access fiber-optic networks. These networks are critical to secure internet access that’s fast, affordable, and fair. As open access networks, this infrastructure is also the essential foundation for distributed healthcare services, new wireless solutions, and resilient infrastructure including modernized water systems and responsible energy creation. Our first two projects are in Colorado Springs and Fountain, Colorado.

About this Position

We are seeking an energetic, results-driven professional with at least 5 years of experience to join our expanding marketing team. As the Marketing Manager, you will drive Underline's local marketing execution and be responsible for developing the cross-channel and grassroots programs, content, and materials that drive awareness and adoption. We are looking for a dedicated teammate who maintains a high standard of professionalism, excels in a dynamic setting, and is inspired by clear, objective-led performance milestones. This is a full-time role requiring 40 hours per week, with the flexibility to cover evening and weekend shifts for on-site event oversight.

Does this sound like you?

• You've run integrated marketing campaigns across paid and unpaid channels and know how to sequence them for lead generation, not just brand awareness.
• You build real relationships with community partners like HOAs, Chambers of Commerce, and local VIPs, and you know the difference between a partnership that drives signups and one that just looks good on a sponsorship deck.
• You're equally comfortable writing campaign copy and standing in front of a room representing the company.
• You track your work back to results and can explain what a dollar of marketing spend actually bought.

What you'd be doing:

• Own execution of quarterly campaign plans across paid channels (print, direct mail, billboards,) unpaid channels (eblast/newsletters, organic social), plus grassroots and community programs
• Drive process for material creation in alignment with channel strategy (copy, Visual Brand Manager briefs, Asana, approval) for all campaigns, events, and Champion touch points as well as client-lifecycle materials (welcome kits, Champion materials, newsletters)
• Develop the Champion and referral program strategy—including messaging, materials, and recruitment across all segments: residential clients, businesses, HOAs, Chambers of Commerce, VIP contacts etc.
• Lead social media strategy-create content that builds community presence, drives organic engagement, and activates Champions, partners, and clients to amplify the brand through their own networks
• Manage public-facing social and review platforms (BBB, Facebook, Instagram, Nextdoor, Chamber profiles) engaging with reviews, testimonials, and comments to protect brand reputation
• Lead event strategy, vetting (ROI, audience, service area), and sponsorship, and oversee the end to end execution (materials, swag, giveaways, contact capture)
• Manage strategic relationships with HOAs, Chambers of Commerce, and VIP partners and serve as a public-facing representative for Underline-present at key events and activations, speaking confidently to the brand, its offerings, and its mission
• Synthesize field and competitive intelligence into actionable strategy
• Manage monthly marketing expense reporting (tracking and reconciliation), rolling up to the Director for final budget sign-off

Experience we require:

• 5+ years of marketing experience spanning both paid and unpaid channels, ideally including direct mail, digital ads, and event or community marketin
• Experience in B2B and B2C services marketing
• Proven experience managing external partnerships (HOAs, chambers of commerce, community organizations, or similar)
• Strong copywriting and editing skills across formats: campaign copy, social media, email, print
• Experience managing budgets, including tracking spend and reconciling against plan
• Comfort representing a company publicly at events and in community settings
• Experience managing social media and online reputation, including responding to reviews and public comments
• Ability to work cross-functionally with sales leadership to align marketing activity with territory and revenue priorities
• Experience with telecommunication or other complex services marketing
• Familiarity with Asana or similar project management tools
• Experience building or managing a formal ambassador, champion, or referral partner program
• Background in event sponsorship evaluation and ROI analysis