Marketing Manager

PeakMade Real Estate; City of Binghamton (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading real estate management company in Binghamton is seeking a Marketing Manager responsible for onsite marketing and leasing. The ideal candidate should have a strong background in multifamily sales, proficiency in social networking, and experience in developing marketing strategies to drive qualified leads. This role offers a dynamic work environment and a chance to contribute to community engagement efforts.

Qualifications

• Experience in multifamily industry within a sales, leasing, or management position preferred.
• Ability to read and write English fluently.
• Computer literacy required.

Responsibilities

• Assist with brand management at community level.
• Analyze sub-market trends for strategic marketing plans.
• Develop and manage annual property marketing plans.

Skills

Knowledge in multifamily sales

Proficiency in social networking

Ability to prioritize tasks

Education

Bachelor's degree in Marketing or related field

Tools

PowerPoint

MS Word

Excel

Job description

Overview

The Marketing Manager is responsible for the leadership of onsite marketing and leasing of an assigned apartment community. This position will administer website updates, oversee the development of marketing tools to support onsite leasing and assists with development of sales & marketing programs. In addition, the Marketing Manager will spearhead various social networking initiatives and brand implementation.

Who You Are

• Knowledgeable in multifamily sales, leasing, or management
• Proficient in social networking and has an eye for aesthetics
• Flexible and capable of prioritizing tasks when working in a busy and changing environment

What You\'ll Do

• Assist with the brand management in making sure that the brand is being appropriately represented at a community level
• Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
• Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
• Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
• Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
• Develop annual property marketing plans
• Develop and manage Resident Programs
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Assist in the completion of market surveys and leasing reports as required
• Accurately prepare and have a thorough knowledge of all lease-related paperwork
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
• Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
• Create or review and manage all property promotional items

What You\'ll Need

• Bachelors degree in Marketing, Communications, Business, Real Estate or other related field is preferred
• Experience in multifamily industry within a sales, leasing or management position preferred
• High degree of proficiency in PowerPoint, MS Word and Excel
• Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
• Ability to read and write English fluently
• Computer literacy required

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• The person in this position will need to be able to travel around town, market on campus and stand for long periods of time.
• Constantly operates a computer and other office productivity machinery (i.e., a calculator, copy machine, and computer printer)
• The person in this position frequency communicates with students who have inquiries about their rent or leasing agreement. Must be able to exchange accurate information in these situations.

Who We Are

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US. Our working environment is fun, collaborative, forward-thinking and purposeful. PeakMade Real Estate is an Equal Employment Opportunity employer.