Marketing Manager

Aspen Standard Wealth; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Health Savings Account (HSA)

401(k) Plan with 4% employer match

Unlimited Paid Time Off (PTO)

Life Insurance Coverage

Job summary

Aspen Standard Wealth is seeking a Growth Marketing Manager to drive and mature marketing programs for partner RIA firms. This role collaborates with firm leadership, internal teams, and external agencies to position campaigns, measure outcomes, and optimize growth initiatives.

Based in Chicago with 5x weekly onsite presence, you will shape market definitions, personas, and value propositions while ensuring programs meet regulatory standards and scale across the portfolio.

Qualifications

• 5+ years of B2C marketing experience.
• Experience with digital and performance marketing.
• Familiarity with CRM/marketing platforms such as HubSpot or Salesforce.
• Strong analytical skills.

Responsibilities

• Audit marketing programs for newly acquired partner firms to identify gaps and opportunities.
• Define target markets, personas, and unique value propositions for partner firms.
• Develop clear marketing strategies and channel mixes aligned to growth goals.
• Coordinate external agencies for paid search, SEO, and related digital programs.
• Oversee content and website strategy with editorial planning and partners.
• Track, analyze, and report marketing performance and adapt strategies.
• Collaborate with sales to evaluate lead quality and drive improvements.
• Ensure all programs align with SEC and regulatory requirements.

Skills

B2C marketing

Digital marketing

Paid search

SEO

Content marketing

Email marketing

Web analytics

HubSpot

Salesforce

CRM platforms

Tools

HubSpot

Salesforce

Job description

Aspen Standard Wealth is building the next great national RIA platform by combining the resources of a large firm with the independence and culture of the boutique RIAs we partner with. Backed by Alpine Investors, Aspen provides permanent capital and strategic support to top wealth management firms across the country, helping them scale without sacrificing what makes them great.

Founded in 2024, Aspen is one of the fastest-growing companies in the industry, with a bold mission to become a $100B+ AUM platform in the next five years. We take a people-first approach by investing in talent, empowering local leaders, and building a culture of exceptional execution, trust, and integrity. Join us at the ground level and help shape the future of wealth management.

About Alpine Investors

Alpine Investors is a people-driven private equity firm that is committed to building great companies by working with, learning from, and developing exceptional people. Alpine prides itself on fostering cultures where people value empowerment, diversity, fairness, integrity, and intellectual honesty. Founded in 2001, Alpine specializes in investments in companies in the software and services industries. Alpine has over $17 billion in AUM and has offices in San Francisco, New York, and Salt Lake City.

About the Job

Aspen Standard Wealth is scaling rapidly through acquisition, and we’re hiring a Growth Marketing Manager to support the growth of our partner Registered Investment Advisor (RIA) firms. The Growth Marketing Manager will serve as a strategic marketing lead for a portfolio of partner firms, helping assess existing marketing programs and establishing foundational positioning and performance-oriented marketing strategies. This role acts as a connector between firm leadership, internal stakeholders, and external marketing partners—ensuring programs are well-defined, compliant, measured, and continuously improved.

This role is based in Chicago with 5x per week onsite. Occasional travel to partner firms is expected.

Responsibilities

Below are the core areas of work for this role. Over time, responsibilities may evolve, but this should provide a clear view of what to expect.

• Assess and audit marketing programs for newly acquired partner firms to identify gaps, opportunities, and priority focus areas
• Lead foundational marketing work for partner firms, including defining target markets, personas, and unique value propositions
• Develop clear marketing strategies and recommended channel mixes aligned to firm positioning and growth goals
• Manage and coordinate external agencies and consultants executing paid search, SEO, and related digital programs
• Oversee content and website strategy, including editorial planning and coordination with content partners
• Track, analyze, and report on marketing performance using HubSpot and related tools; translate insights into strategy adjustments
• Partner with sales teams to evaluate lead quality and incorporate feedback into ongoing marketing strategy
• Ensure all marketing programs adhere to SEC and regulatory compliance standards

Experiences and Functional Skills Required

• 5+ years of B2C marketing experience, with exposure to digital and performance marketing programs
• Working knowledge of paid search, SEO, content marketing, email marketing, and web best practices
• Familiarity with HubSpot, Salesforce, or related CRM/marketing platforms
• Strong analytical skills with the ability to connect marketing performance to business outcomes

Behaviors and Mindsets Required

• PERFORMANCE OPTIMIZER – Improves outcomes by identifying constraints, measuring what matters, and institutionalizing gains.
• MANAGING COMPLEXITY – Navigates competing priorities and interdependencies without oversimplifying.

Aspen Standard Wealth offers a comprehensive benefits package designed to support employee health, financial security, and overall well-being. Full-time employees in this role are eligible for:

• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA) with employer contributions
• 401(k) Plan with a 4% employer match
• Unlimited Paid Time Off (PTO)
• Life Insurance Coverage

Aspen Standard Wealth is an equal-opportunity employer and welcomes applicants from all backgrounds.