Marketing Manager

RPM Raceway | Race Play More; Chicago (IL); On-site; USD 70,000 - 100,000; Full time

Job summary

RPM Raceway, the premier destination for high-speed karting, immersive entertainment, corporate events, and family fun, is seeking a dynamic and results-driven Marketing Manager to lead local marketing efforts in the Chicago market. This role focuses on increasing brand awareness, driving guest traffic, generating event leads, and building strong community partnerships throughout the Chicago area.

The ideal candidate is creative, data-driven, highly organized, and passionate about guest

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of marketing experience in entertainment, hospitality, retail, experiential marketing, or consumer-facing brands.
• Proven success developing and executing multi-channel marketing campaigns that drive traffic, revenue, and brand awareness.
• Strong experience with digital marketing including social media, email marketing, SEO/SEM, paid advertising, and website management.
• Experience analyzing campaign performance using marketing analytics and data to optimize results.

Responsibilities

• Lead local marketing efforts to increase brand awareness in the Chicago market.
• Drive guest traffic, event leads, and growth in registrations and bookings.
• Build strong community partnerships and manage local event promotions.
• Collaborate with operations, sales, and leadership to improve venue performance.

Skills

Digital marketing

Campaign measurement

Project management

Communication

Budget management

Creativity

Education

Bachelor's degree in Marketing/Communications/Business

Job description

RPM Raceway, the premier destination for high-speed karting, immersive entertainment, corporate events, and family fun, is seeking a dynamic and results-driven Marketing Manager to lead local marketing efforts in the Chicago market.

This role is responsible for increasing brand awareness, driving guest traffic, generating event leads, and building strong community partnerships throughout the Chicago area. The ideal candidate is creative, data-driven, highly organized, and passionate about creating memorable guest experiences.

Recently recognized as one of Fast Company’s Most Innovative Companies, RPM Raceway continues to cement its status as a leader in the “competitive socializing” and gaming sectors.

Ideal Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3+ years of marketing experience, preferably in entertainment, hospitality, retail, experiential marketing, or consumer-facing brands
• Proven success developing and executing multi-channel marketing campaigns that drive traffic, revenue, and brand awareness
• Strong experience with digital marketing, including social media, email marketing, SEO/SEM, paid advertising, and website management
• Experience analyzing campaign performance using marketing analytics and data to optimize results
• Exceptional communication, project management, and organizational skills
• Experience managing marketing budgets, vendors, and agency relationships
• Ability to thrive in a fast‑paced, high‑energy environment and manage multiple projects simultaneously
• Strong creative thinking with a customer‑first mindset
• Willingness to travel to RPM Raceway locations and support on‑site events as needed

You'll Crush It If You Have Experience With:

• Entertainment, attractions, family entertainment centers, hospitality, or venue marketing
• Grand openings, community partnerships, grassroots marketing, and local event promotion
• Influencer marketing and social media content creation
• CRM, loyalty, and guest engagement programs
• Collaborating with operations, sales, and leadership teams to drive venue performance
• Building campaigns that increase group events, corporate bookings, memberships, and repeat visitation