Marketing Manager

Swoon; Chicago (IL); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Job summary

A leading company is seeking a Segments Marketing Manager in Chicago to drive growth for underserved customer segments. The role involves developing marketing strategies, optimizing performance metrics, and requires B2C marketing experience, bilingual fluency in English and Spanish, and data-driven decision-making skills.

Qualifications

• Proven experience using data to build and optimize business-driving marketing plans.
• Track record of measurable impact on KPIs—be ready to speak to metrics.
• Comfort working in fast-paced, matrixed environments.

Responsibilities

• Develop and support performance-based marketing strategies for key customer segments.
• Forecast marketing KPIs and help define success metrics.
• Build dashboards and reporting frameworks to track campaign effectiveness.

Skills

Bilingual fluency in English and Spanish

Data-driven marketing

Strong communication

Project management

Education

3–5 years of in-house B2C marketing experience

Job description

18 hours ago Be among the first 25 applicants

Are you a strategic, data-driven marketer passionate about reaching underserved and emerging customer segments? Do you thrive in cross-functional environments where business impact and thoughtful representation go hand-in-hand? If you’re bilingual in English and Spanish and bring strong B2C marketing experience, this role might be your next move.

About the Role

We're looking for a Segments Marketing Manager who blends product marketing know-how with internal consulting skills. You’ll help drive growth by building and optimizing marketing strategies for key U.S. customer segments—including Latino, student, and underserved communities. This role sits at the intersection of insights, business strategy, and execution, and requires comfort navigating a matrixed organization.

This is not a multicultural or digital-only marketing role. You’ll be responsible for building business cases, reporting on marketing performance, tracking against KPIs, and aligning with enterprise initiatives—all while keeping customer needs front and center.

• Serve as a strategic partner and internal advocate for assigned customer segments.
• Develop and support performance-based marketing strategies, focused on growth and retention.
• Forecast marketing KPIs (units, balances, revenue) and help define success metrics.
• Build dashboards and reporting frameworks to track campaign effectiveness and ROI.
• Work closely with product, brand, compliance, legal, and analytics teams to execute integrated campaigns.
• Influence creative development and ensure language accuracy across English and Spanish executions.
• Lead campaign intake, planning, and executional oversight.
• 3–5 years of in-house B2C marketing experience (not agency or B2B-focused).
• Bilingual fluency in English and Spanish (verbal and written).
• Proven experience using data to build and optimize business-driving marketing plans.
• Track record of measurable impact on KPIs—be ready to speak to metrics.
• Comfort working in fast-paced, matrixed, or regulated environments.
• Experience with both consultative strategy and tactical marketing execution.
• Strong communication, collaboration, and project management skills.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Product Management, and Consulting

• Industries

  Banking and Financial Services

Referrals increase your chances of interviewing at Swoon by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

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