Marketing Manager

RP Communities; Chattanooga (TN); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

A real estate development company in Chattanooga is seeking a Marketing Manager to lead its marketing efforts. The ideal candidate will have a Bachelor’s degree in Marketing, at least 3 years of marketing experience, and strong skills in digital marketing and analytics. This role offers competitive compensation and the opportunity to shape the marketing function in a growing company.

Qualifications

• 3–6 years of marketing experience, preferably in real estate or homebuilding.
• Proven ability to manage budgets and deliver measurable results.
• Highly organized, collaborative, and adaptable in a fast-paced setting.

Responsibilities

• Oversee all aspects of marketing strategy, execution, and optimization.
• Build and manage the annual marketing plan and budget.
• Track ROI and deliver regular performance reports with recommendations.
• Increase visibility in Chattanooga and Knoxville through campaigns, partnerships, and community engagement.
• Develop engaging social media content.
• Manage website updates, SEO, and landing pages.
• Lead email, blog, and digital ad campaigns.
• Coordinate events, promotions, and PR opportunities.

Skills

Digital marketing

Content creation

Analytics

Budget management

Strong writing skills

Storytelling

Communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

This range is provided by RP Communities. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $80,000.00/yr

Direct message the job poster from RP Communities

Administrative & HR Professional | Office Operations, Process Improvement, Talent Acquisition, Team Support & Development | Lover of Emojis

At RP Communities, we believe everyone deserves a place they’re proud to call home. We design thoughtfully crafted single-family and multi-family homes at attainable prices—without compromising quality, comfort, or style. Our mission is to build thriving communities that inspire exceptional living and foster meaningful connections.

We’re seeking a Marketing Manager to lead our marketing efforts and tell the RP story in creative, compelling ways. This role is perfect for a strategic yet hands-on marketer who thrives in a fast-paced environment and is excited to make a big impact.

What You’ll Do

As our Marketing Manager, you’ll oversee all aspects of marketing—strategy, execution, and optimization—to grow our brand presence and drive home sales. You’ll:

• Build and manage the annual marketing plan and budget.
• Track ROI and deliver regular performance reports with recommendations.
• Maintain and strengthen RP’s brand identity across all channels.
• Increase visibility in Chattanooga and Knoxville through campaigns, partnerships, and community engagement.
• Develop engaging social media content that resonates with target audiences.
• Manage website updates, SEO, and landing pages to drive leads.
• Lead email, blog, and digital ad campaigns.
• Partner with the sales team to create campaigns, signage, and collateral that drive community traffic.
• Coordinate events, promotions, and PR opportunities that showcase our lifestyle amenities.
• Serve as a brand ambassador for RP in the market.
• Monitor campaign performance across digital and traditional channels.
• Provide dashboards and insights to optimize efforts.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–6 years of marketing experience (real estate/homebuilding experience a plus).
• Strong background in digital marketing, content creation, and analytics.
• Proven ability to manage budgets and deliver measurable results.
• Excellent writing, storytelling, and communication skills.
• Highly organized, collaborative, and adaptable in a fast-paced setting.

Why Join RP Communities?

• Opportunity to shape the marketing function at a growing company.
• A mission-driven culture centered on creating attainable, high-quality homes.
• A chance to make a direct impact in growing communities across Tennessee.
• Competitive compensation and benefits package.
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales