Marketing Manager

HSBC; Buffalo (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Wellness Hub

Volunteerism policy

Matching gifts program

Inclusive work environment

Job summary

HSBC is seeking a Marketing Manager in the US to own end-to-end planning and delivery of integrated marketing activities across channels. The role focuses on compliant, on-brand assets, campaign strategy, and cross-geo collaboration to align with HSBC's strategic priorities.

The ideal candidate has experience in marketing campaigns, lifecycle programs, and marketing automation, with strong stakeholder management and a results-driven mindset.

Qualifications

• Experience delivering end-to-end campaigns across multiple channels.
• Ability to translate business objectives into campaign plans and messaging frameworks.
• Strong KPI definition, measurement, and optimization.
• Experience partnering with product, sales, digital, compliance, and analytics teams.

Responsibilities

• Own end-to-end campaign planning and execution across channels.
• Lead multi-channel delivery from briefing to post-campaign reporting.
• Build relationships with stakeholders and act as trusted advisor.

Skills

Campaign management

Stakeholder management

Marketing automation

Project management

Communication

Education

Bachelor's degree in Marketing or related

Tools

Marketing automation

Job description

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

The US Marketing function supports the strategic and revenue growth priorities of the US Bank. We focus on understanding customers and developing and executing marketing strategies, campaigns and activities that strengthen the HSBC brand, drive revenue, and increase customer value and satisfaction to meet agreed targets and objectives at both global and market level.

The Marketing Manager is responsible for end-to-end planning and delivery of integrated marketing activities, including marketing material development, multi-channel campaign execution, and brand and innovation banking campaigns. The role-holder will reinforce HSBC core values and ensure activity is aligned to a holistic strategy across channels and stakeholders.

As Our Marketing Manager, You Will

• Own end-to-end campaign planning and execution, building an integrated marketing calendar and campaign runway across channels
• Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting
• Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations
• Build strong relationships with stakeholders/sponsors; act as a trusted advisor who can challenge constructively and drive decisions
• Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance
• Create and maintain marketing toolkits and enablement materials to support consistent execution across teams
• Oversee development of compliant, on-brand marketing assets and manage ad-hoc creative requests with clear scope and timelines
• Drive marketing operations and continuous improvement: project tracking, measurement/insights, budget/invoicing, and cross-geo collaboration to align standards and share best practices

You´ll likely have the following qualifications to succeed in this role:

• Educated to degree level (or equivalent professional experience) and experience in marketing, with strong experience in campaigns and/or lifecycle marketing; financial services or agency experience preferred
• Proven track record owning end-to-end campaign delivery (briefing, build, launch, optimization, and post-campaign reporting) across multiple channels, with clear accountability for outcomes
• Experience developing customer journeys and lifecycle programs (e.g., acquisition, onboarding, engagement, cross-sell, retention), using segmentation and triggers where appropriate
• Strong understanding of measurement and optimization, including defining KPIs, analyzing results, and translating insights into improvements for future waves
• Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar), including audience selection/segmentation, email builds, testing/QA, and performance reporting (in partnership with data/ops teams as needed)
• Experience partnering with product, sales, digital, compliance/legal, and analytics teams to deliver campaigns in a regulated environment, managing approvals and governance effectively
• Strong project management skills: able to manage multiple concurrent workstreams, dependencies, and timelines, and keep stakeholders aligned
• Experience managing agency and vendor partners, including writing briefs, reviewing creative, and ensuring delivery to brand standards, timelines, and budget
• Confident communicator with strong stakeholder management skills; able to influence decisions and simplify complex topics for different audiences; highly organized, detail-oriented, and comfortable working at pace with changing priorities; continuous-improvement mindset

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!

The final fixed pay offer will depend on the candidate and several variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.