Marketing Manager

Henkel; Bridgewater (MA); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

401k matching

Bonuses

Tuition reimbursement

Job summary

Henkel in the United States (Massachusetts) seeks a marketing leader to drive BU/SBU strategies, global product rollouts, and digital campaigns. You’ll coordinate cross-functional teams, develop compelling branding, and manage e-commerce initiatives to strengthen customer engagement.

The role requires a Bachelor's in marketing and 6–8 years of professional marketing experience, with proven ability to lead activation programs, events, and strategic communications across markets.

Qualifications

• Bachelor's degree in marketing or related concentration is required
• 6-8 years of professional marketing experience
• Drove digital marketing initiatives and managed website content to enhance brand visibility, engagement, and customer experience.
• Led brand development and brand-building activities, executing activation programs that strengthened market presence and consumer awareness.
• Developed category and brand strategies informed by customer, trade, and market insights to support business growth objectives.
• Managed events and leveraged trade, customer knowledge, and e-commerce expertise to drive effective commercial and marketing outcomes.

Responsibilities

• Implements BU/SBU market and product line strategies to achieve BU/SBU financial goals
• Implements global roll-out of new products and programs including communication campaign and eBusiness strategy
• Supports global SBU strategies & ensures alignment with global BU strategy & coordinates cross-SBU guardrails on marketing, pricing
• Delivers customer penetration strategies and develops business models and tactics globallyActs as the first point of contact for and steers the category / brand teams on the global / regional level
• Co-creates and supervises digital, social media and e-commerce communication of brands in collaboration with Digital Marketing priorities
• Prepares presentations, innovation packages and documents for external activation with partners and customers
• Contributes to global advertising campaigns - from agency briefing over production preparation to TV spots and digital videos
• Coordinates local/regional promotional events like tradeshows, webinars, campaigns and ensuring end to end delivery from design to execution to completion, including lead sourcing

Skills

Digital marketing strategies

Brand development

Event planning

E-commerce management

Education

Bachelor's degree in marketing

Tools

Website CMS

Social media platforms

Advertising platforms

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and ourcutting-edge technologies, you’ll have countless opportunities to explore newpaths and grow.

This position is with our Adhesive Technologies business unit -where we empower our people to transform industries and provide our customerswith a competitive advantage through adhesives, sealants and functionalcoatings.

Dare to learn new skills, advance inyour career and make an impact at Henkel.

What you´ll do

• Implements BU/SBU market and product line strategies to achieve BU/SBU financial goals
• Implements global roll-out of new products and programs including communication campaign and eBusiness strategy
• Supports global SBU strategies & ensures alignment with global BU strategy & coordinates cross-SBU guardrails on marketing, pricing
• Delivers customer penetration strategies and develops business models and tactics globallyActs as the first point of contact for and steers the category / brand teams on the global / regional level
• Co-creates and supervises digital, social media and e-commerce communication of brands in collaboration with Digital Marketing priorities
• Prepares presentations, innovation packages and documents for external activation with partners and customers
• Contributes to global advertising campaigns - from agency briefing over production preparation to TV spots and digital videos
• Coordinates local/regional promotional events like tradeshows, webinars, campaigns and ensuring end to end delivery from design to execution to completion, including lead sourcing

What makes you a good fit

• Bachelor's degree in marketing or related concentration is required
• 6-8 years of professional marketing experience
• Drove digital marketing initiatives and managed website content to enhance brand visibility, engagement, and customer experience.
• Led brand development and brand-building activities, executing activation programs that strengthened market presence and consumer awareness.
• Developed category and brand strategies informed by customer, trade, and market insights to support business growth objectives.
• Managed events and leveraged trade, customer knowledge, and e-commerce expertise to drive effective commercial and marketing outcomes.

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $115,000-$140,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.