Marketing Manager

Henkel; Rocky Hill (CT); On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

Health Insurance

Work‑Life Balance

Financial: 401k matching, employee ...

Family Support

Career Growth

Job summary

Henkel is seeking a seasoned marketing professional to drive BU/SBU strategies and global product rollout within the Adhesive Technologies unit. The role emphasizes digital marketing, brand development, events, and e‑commerce initiatives to drive visibility and growth.

You will lead cross‑functional teams, coordinate campaigns, and support US market expansion, collaborating with partners to deliver end‑to‑end activations while aligning with global BU goals.

Qualifications

• Bachelor's degree in marketing or related field required.
• 6-8 years of professional marketing experience.
• Drove digital marketing initiatives and managed website content to enhance brand visibility and customer experience.

Responsibilities

• Implements BU/SBU market and product line strategies to achieve financial goals.
• Implements global rollout of new products and campaigns including eBusiness strategy.
• Supports global SBU strategies and aligns with global BU strategy across marketing and pricing.
• Delivers customer penetration strategies and develops global business models and tactics.
• Co‑creates digital, social media and e‑commerce communications for brands.
• Prepares presentations and innovation packages for external activation with partners.
• Coordinates local/regional promotional events end‑to‑end, including lead sourcing.

Skills

Marketing strategy

Digital marketing

Brand development

Event management

E-commerce

Education

Bachelor's degree in marketing

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting‑edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.

What You’ll Do

• Implements BU/SBU market and product line strategies to achieve BU/SBU financial goals
• Implements global roll‑out of new products and programs including communication campaign and eBusiness strategy
• Supports global SBU strategies & ensures alignment with global BU strategy & coordinates cross‑SBU guardrails on marketing, pricing
• Delivers customer penetration strategies and develops business models and tactics globally. Acts as the first point of contact for and steers the category / brand teams on the global / regional level
• Co‑creates and supervises digital, social media and e‑commerce communication of brands in collaboration with Digital Marketing priorities
• Prepares presentations, innovation packages and documents for external activation with partners and customers
• Contributes to global advertising campaigns – from agency briefing over production preparation to TV spots and digital videos
• Coordinates local/regional promotional events like tradeshows, webinars, campaigns and ensuring end‑to‑end delivery from design to execution to completion, including lead sourcing

What makes you a good fit

• Bachelor's degree in marketing or related concentration is required
• 6-8 years of professional marketing experience
• Drove digital marketing initiatives and managed website content to enhance brand visibility, engagement, and customer experience
• Led brand development and brand‑building activities, executing activation programs that strengthened market presence and consumer awareness
• Developed category and brand strategies informed by customer, trade, and market insights to support business growth objectives
• Managed events and leveraged trade, customer knowledge, and e‑commerce expertise to drive effective commercial and marketing outcomes

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work‑Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy/sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12‑week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $115,000‑$140,000. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.