Marketing Manager

Wellington Management Company; Boston (MA); Hybrid; USD 90,000 - 180,000; Full time

Benefits offered by this job

Retirement plans

Health insurance

Vision insurance

Dental coverage

Disability insurance

Flexible spending accounts

Job summary

Wellington Management seeks a Marketing Manager to lead end-to-end, multi-channel campaigns for our Private Investing platform, spanning private equity, venture capital, and private credit. You will shape platform positioning and ensure coherence across audiences, channels, and teams.

You will partner with design, content, PR, and investment teams to deliver high-impact programs that support fundraising, brand building, and investor engagement, with a collaborative, fast-paced environment.

Qualifications

• 8-10 years of marketing experience in asset management, private markets, or financial services.
• Experience owning end-to-end, multi-channel marketing campaigns.
• Strong understanding of audience segmentation and positioning.
• Experience with content and campaign integration.
• Marketing performance measurement expertise.
• Familiarity with both digital and offline channels.
• Ability to work with senior stakeholders and cross-functional teams.
• Strategic thinker with clear messaging and branding instincts.

Responsibilities

• Lead integrated marketing campaigns across our Global Private Investing platform.
• Own the planning and execution of full-funnel campaigns across channels.
• Execute client and prospect communications.
• Lead internal communications.
• Distribute digital content and translate priorities into multi-channel strategies.
• Support marketing infrastructure and campaign mapping for scalability.
• Shape positioning for platforms, funds, and audiences.
• Collaborate with design, content, PR, and investment teams to ensure cohesive storytelling.
• Track performance and translate insights into actionable recommendations.

Skills

End-to-end campaign ownership

Multi-channel marketing

Audience segmentation

Content integration

Marketing performance measurement

Cross-functional collaboration

Stakeholder management

Strategic messaging

Brand positioning

Job description

Marketing Manager – Private Investing Marketing Team

We are seeking a Marketing Manager to join our Private Investing Marketing team and help drive integrated, full‑funnel marketing across a growing global platform spanning private equity, venture capital, and private credit.

About the Role

This role sits at the center of our marketing efforts owning end‑to‑end campaign strategy and execution, shaping platform and fund positioning, and ensuring alignment across channels, audiences, and teams. You will partner closely with design, content, PR, and investment teams to deliver cohesive, high‑impact marketing programs that support fundraising, brand building, and investor engagement.

Responsibilities

• Lead integrated marketing campaigns across our Global Private Investing platform.
• Own the planning and execution of full‑funnel campaigns across channels.
• Execute client and prospect communications.
• Lead internal communications.
• Distribute digital content.
• Translate business priorities into cohesive, multi‑channel campaign strategies.
• Support marketing infrastructure and campaign mapping to improve scalability.
• Shape positioning and messaging for platforms, funds, and audiences.
• Define and evolve differentiated messaging frameworks.
• Ensure consistency of narrative across all campaigns and materials.
• Contribute to brand architecture and platform narrative development.
• Partner with PR to align internal and external storytelling.
• Manage relationships with design agencies and external partners.
• Provide clear direction, feedback, and quality control to maintain brand standards.
• Track campaign and fund‑level performance with analytics.
• Analyze channel engagement and translate insights into actionable recommendations.
• Monitor competitive landscape and industry trends.
• Synthesize market insights to inform product positioning and campaign strategy.
• Work collaboratively with Global Marketing, Investment teams, Product, Editorial/Content lead, Events, Design, and PR.

Qualifications

• 8‑10 years of marketing experience, ideally within asset management, private markets, or financial services.
• Experience owning end‑to‑end, multi‑channel marketing campaigns.
• Strong understanding of audience segmentation and positioning.
• Experience with content and campaign integration.
• Marketing performance measurement expertise.
• Familiarity with digital and offline channels.
• Proven ability to work across cross‑functional teams and senior stakeholders.
• Strong project and stakeholder management skills.
• Strategic thinker who can translate complex ideas into clear messaging.
• Entrepreneurial mindset with intellectual curiosity.
• Ability to work under pressure and adapt quickly.

Salary & Benefits

Base salary range: USD 90,000 – 180,000. Other rewards may include a discretionary Corporate Bonus and/or Incentives if eligible. The role offers a comprehensive benefits package, including retirement plans, health, vision and dental coverage, disability insurance, and flexible spending accounts.

Equal Opportunity Employment

We are dedicated to building and maintaining a diversified workforce and consider a broad array of candidates with a variety of skill sets and experiences. Wellington Management is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, or any other characteristic protected by applicable law.

Location: 280 Congress Avenue, Austin, TX. Employees work from our offices four days a week with the option to work remotely one day a week.