Marketing Manager

Skill; Boston (MA); On-site; USD 79,000 - 88,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision

Retirement plan with match

Paid sick leave

Job summary

Aquent in Boston is seeking a data-driven and creative CRM Performance Marketing consultant to design and execute lifecycle marketing strategies that deepen customer engagement and drive measurable business growth. You will own CRM initiatives that fuel acquisition and engagement with incentives, offers, and launch moments.

This role sits at the intersection of marketing, product and analytics, using data to craft personalized high-impact customer experiences at scale and ensuring CRM programs

Qualifications

• 6+ years of experience in CRM, Lifecycle, or Performance Marketing (B2C, fintech, or e-commerce)
• Proven track record of multi-channel lifecycle programs tied to growth
• Strong analytical skills with data analysis, campaign forecasting, and KPI optimization
• Proven ability to leverage segmentation and testing methodologies
• Excellent communication and project management skills with multiple stakeholders and timelines
• Creative problem-solver with a growth mindset and rapid iteration

Responsibilities

• Develop & Execute CRM Strategy: Build lifecycle campaigns across email, push, and in-app to drive acquisition, activation, engagement and retention.
• Segmentation & Personalization: Build audience segments using 1st/3rd party data; tailor messaging at scale.
• Automation & Experimentation: Design automated journeys, triggered campaigns, and A/B tests to improve KPIs.
• Data & Insights: Measure performance with analytics; forecast campaigns and ROI.
• Cross-Functional Collaboration: Align CRM with Product, Commercial, and Marketing teams during launches and campaigns.

Skills

CRM strategy

Lifecycle marketing

Performance marketing

Data analysis

Audience segmentation

A/B testing

Campaign forecasting

Cross-functional collaboration

Project management

Communication

Job description

Overview

Placement Type: Temporary

Salary: $57.21-63.57 Hourly up to $63.57/hr

Start Date: Aug 31, 2026

We're seeking a data-driven and creative CRM Performance Marketing consultant to design and execute lifecycle marketing strategies that deepen customer engagement and drive measurable business growth. You will own the planning and execution of CRM initiatives that fuel acquisition of new customers and engagement of existing customers - with a particular focus on incentives, merchant offers and launch moments.

This role sits at the intersection of marketing, product, and analytics - ideal for someone who thrives on using data and insights to craft personalized high-impact customer experiences that scale. You'll ensure CRM programs are central to business growth and customer success.

Responsibilities

Develop & Execute CRM Strategy

• Build and manage comprehensive lifecycle marketing campaigns across email, push, and in-app placements to drive acquisition, activation, engagement, retention, and reactivation.
• Lead CRM initiatives around major launches and brand moments.

Segmentation & Personalization

• Audience development for prospecting and existing base (1st/ 3rd party data)
• Use 1st and 3rd party data to build audience behavioral, transactional data to create dynamic audience segments and deliver tailored messaging at scale.
• Partner with 3rd party vendors to plan and execute acquisition initiatives.

Automation & Experimentation

• Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve key performance metrics such as open rate, CTR, and conversion.

Data & Insights

• Partner with analytics and finance teams to measure CRM performance, generate insights, and inform strategic decisions.
• Develop and track campaign forecasts to predict performance, engagement, business impact, spend and ROI.

Cross-Functional Collaboration

• Collaborate closely with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with product launches, promotional campaigns, and broader go-to-market initiatives.

Requirements

• 6+ years of experience in CRM, Lifecycle, or Performance Marketing (preferably in B2C, fintech, or e-commerce environments).
• Proven track record of executing multi-channel lifecycle programs tied to measurable growth outcomes.
• Strong analytical skills, with experience in data analysis, campaign forecasting, and KPI optimization.
• Proven skills to leverage customer segmentation and build testing methodologies.
• Excellent communication and project management skills with experience managing multiple stakeholders and timelines.
• Creative problem-solver with a growth mindset - eager to test, learn, and iterate quickly.

• Our eligible talent have access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.