Marketing Manager

GamblingCareers.com; Boston (MA); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading gaming company is seeking a Marketing Manager to drive digital marketing strategies and optimize customer experience. The ideal candidate will have over 7 years of experience in digital marketing, a proven ability to lead cross-functional teams, and strong analytical skills. This role allows for remote work initially, transitioning to a hybrid schedule. Excellent communication and budget management skills are essential.

Qualifications

• 7+ years of experience in digital marketing or campaign management.
• 3+ years of leadership experience in marketing.
• Strong analytical skills to measure campaign performance.

Responsibilities

• Craft and roll out digital marketing strategies.
• Strategically plan acquisition and retention campaigns.
• Monitor campaign performance for optimization.

Skills

Digital marketing strategies

Campaign management

Customer experience optimization

Analytical skills

Team leadership

A/B testing

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Power BI

Job description

This role is critical in crafting and driving our marketing strategies to ensure a flawless customer experience and top-tier program performance. In our environment, collaboration and inclusivity are at the core, nurturing a space where all team members can flourish.

As a Marketing Manager, you will have a pivotal role within our organization, collaborating closely with cross-functional teams to implement and enhance marketing initiatives. If you aim to have a substantial impact and become part of a dynamic team that values innovation and excellence, this is the opportunity for you!

This role is remote to start, but will transition to a hybrid schedule once our office location is established.

What You'll Do

• Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term.
• Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts.
• Research emerging acquisition channels and customer retention tactics to continuously improve program performance.
• Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions.
• Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management.
• Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value.
• Review and provide feedback on marketing content, including landing pages and social media posts.
• Review and suggest improvements to customer experience and purchase flows to refine conversion and retention.
• Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment.
• Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization.
• Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance.
• Work together with the Lottery's Marketing Director and cross-departmental teams to assist in agency-wide projects.
• Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives.
• Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base.

What We're Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted.
• 7+ years of experience in digital marketing, campaign management, or customer experience optimization.
• 3+ years of leadership experience in guiding cross-functional marketing teams.
• Strong analytical skills with the ability to measure and interpret campaign performance.
• Excellent communication, teamwork, and leadership skills.
• Experience managing budgets and advertising spend across multiple channels.
• Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns.
• Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink.
• Ability to work independently and remotely while maintaining positive relationships with teams.
• Proactive in staying current with digital marketing trends and evolving procedures.

Our Company

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business.

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day.

Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen

Aristocrat is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to creating an inclusive environment for all employees.