Marketing Manager

Accenture PLC; Austin (TX); On-site; USD 100,000 - 180,000; Full time

Job summary

Accenture plc is seeking a Story Strategist to drive client storytelling across marketing, growth initiatives, and executive platforms. You will uncover client stories, shape them with precision, and amplify them across channels, using AI to accelerate quality and scale.

You’ll collaborate with senior leaders to ensure narratives align with enterprise priorities and deliver measurable business impact. This fast-paced, newsroom-style role emphasizes investigative storytelling, language clarity,

Qualifications

• Minimum 6 years of experience in strategic communications, editorial leadership, marketing, or journalism
• Exceptional writing, editing, and message framing skills with executive-level polish
• Proven ability to lead impactful storytelling for global brand impact
• Expertise in audience segmentation, content governance, and message development
• Strong stakeholder management across executive and cross-functional teams
• Behavioral strengths: critical thinking, intellectual curiosity, leadership agility, problem solving

Responsibilities

• Lead the identification, shaping, and delivery of external-facing stories aligned to enterprise priorities with Gen AI support
• Conduct in-depth investigative interviews with client teams to surface strategic insights and shape narratives
• Shape tone and lead writing/editing of high-impact content for campaigns, media moments, and executive platforms
• Champion data-driven storytelling by defining metrics and analyzing audience insights
• Collaborate with senior stakeholders to align messaging, activation, and storytelling governance
• Advise on the use of AI tools to accelerate editorial workflows and ensure quality
• Provide mentorship and share best practices to drive consistency and impact
• Adapt stories for executive communications, earnings support, investor relations, and high-profile moments
• Partner with leaders to ensure narratives reflect enterprise priorities and market differentiation
• Translate client success into compelling narratives for reputation and thought leadership
• Stay ahead of storytelling innovations and test new formats to scale impact

Skills

Executive-level writing

Editing

Message framing

Stakeholder management

Storytelling

Job description

Story Strategist

Team: Marketing | Client & Growth Marketing | Stories

Level: L7—Manager

Job Summary

At Accenture, we believe stories are more than words—they’re catalysts for change.

The Story Strategist is the heartbeat of Accenture's client storytelling. Part investigative journalist, part brand strategist — you uncover powerful client stories, shape them with precision, and amplify them across every touchpoint, from advertising and social media to sales enablement and investor communications. You will act as advisor, researcher, investigative storyteller and an AI-enabled content leader responsible for identifying, developing, governing and activating Accenture’s most impactful client and Accenture stories. Your work ensures our most impactful stories don’t just get told — they drive business outcomes and elevate the Accenture brand across the board.

As a Story Strategist, you’ll lead the development of high-impact narratives that connect business priorities to brand storytelling—bringing strategic clarity and creative direction to every story. Sitting at the intersection of content strategy, brand storytelling, and business insight, you’ll help illuminate how human ingenuity and cutting-edge technology come together to drive real impact—translating complex priorities into narratives that resonate with global audiences. You’ll craft compelling stories that align with strategic objectives, elevate brand perception, and connect meaningfully with diverse stakeholders at all levels across markets.

This is a fast-paced, newsroom-style role where you will lead story development —uncovering insights, translating complex topics into accessible language, and delivering stories that matter to resonate across channels and target audiences. You will help define what success looks like—using insights to refine narratives and maximize impact. In addition, you will also help pioneer the responsible use of GenAI to accelerate storytelling and enhance content quality at scale.

A successful Story Strategist Manager:

• Builds a high-quality portfolio of differentiated stories aligned to business priorities.
• Influences senior leaders to invest in the right narratives on a committed timeline with you .
• Creates executive-ready stories that support growth, reputation, and leadership positioning.
• Increases reuse, discoverability, and business impact of storytelling assets.
• Uses AI and automation to improve storytelling operations and scale impact.
• Serves as a trusted advisor on narrative strategy, storytelling governance, and content innovation.

Key Responsibilities

• Lead the identification, shaping, and delivery of external-facing stories aligned to enterprise-wide business priorities that reflect Accenture’s strategic business priorities with Gen AI as your companion to accelerate development and scale storytelling impact
• Conduct in-depth investigative interviews with client account teams and collaborate with leadership to develop messaging and shape narratives—guiding conversations to surface strategic insights and position stories for impact.
• Shape story tone and narrative direction and lead the writing, editing, and oversight of high-impact content for priority campaigns, media moments, and executive platforms. This includes staying on top of the latest research – including Accenture’s - and news around key topics that impact the context of our storytelling
• Champion data-driven storytelling by defining success metrics, analyzing audience insights, and optimizing narrative strategies to maximize impact.
• Collaborate with senior stakeholders including brand, media relations, and executive comms to align messaging, guide activation, and ensure stories are delivered with clarity and impact.
• Apply and advise on the use of AI tools to accelerate editorial workflows—ensuring content quality, brand alignment, and responsible, strategic integration into storytelling workflows.
• Provide guidance and mentorship to team members by sharing storytelling and editorial expertise and helping shape best practices that drive quality, consistency, and strategic alignment.
• Adapt stories for executive communications, earnings support, investor relations, media engagements, client events, leadership speaking opportunities, and other high-profile moments.
• Partner with senior stakeholders to align narratives to enterprise priorities and strategic messaging.
• Translate client success into stories that support reputation, growth, thought leadership, and market differentiation.
• Advise leaders on story selection and positioning for executive moments.
• Stay at the forefront of storytelling innovations, industry trends, and digital media evolution—applying new approaches and insights to elevate narrative quality, relevance and impact.
• Lead or support strategic storytelling initiatives—piloting new formats and testing emerging tools to evolve narratives and scale impact.

Basic Qualifications:

• Minimum 6 years of experience in strategic communications, editorial leadership, marketing, or journalism

Preferred Qualifications:

• Exceptional writing, editing, and message framing skills with executive-level polish.
• Proven ability to lead impactful storytelling for global brand impact.
• Expertise in audience segmentation, content governance, and message development.
• Strong stakeholder management across executive and cross-functional teams – regardless of level.
• Behavioral strengths: critical thinking, intellectual curiosity, leadership agility, problem solving.
• Skilled in conducting in-depth interviews and synthesizing insights into compelling, business-aligned narratives Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/01/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

U.S. Employee Benefits | Accenture (https://www.accenture.com/us-en/careers/local/benefits)

Role Location Annual Salary Range California $94,400 to $224,600 Colorado $94,400 to $194,100 Connecticut $94,400 to $194,100 District of Columbia $100,500 to $206,700 Illinois $87,400 to $194,100 Maine $80,400 to $165,300 Maryland $94,400 to $194,100 Massachusetts $94,400 to $206,700 Minnesota $94,400 to $194,100 New York $87,400 to $224,600 New Jersey $100,500 to $224,600 Ohio $87,400 to $179,700 Virginia $87,400 to $206,700 Washington $100,500 to $206,700

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