Insights Lead, Brand & Consumer Analytics

Accenture PLC; New York (NY); On-site; USD 123,000 - 338,000; Full time

Job summary

Accenture seeks an Insights Lead, Brand & Consumer Analytics, to transform data into actionable insights across Brand and Consumer initiatives. You will lead analytics, craft compelling data-driven narratives, and present strategic recommendations to executive audiences.

Collaborative with client teams and internal groups, you will connect insights across MMM, forecasting, and digital commerce to drive business impact.

Qualifications

• Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations.
• Strong client relationship management and stakeholder engagement skills at multiple levels.
• Demonstrated expertise in data storytelling, executive presentations, and insight communication.
• Advanced analytical and problem-solving capabilities, with knowledge of statistical methodologies and hypothesis-driven analysis.
• Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
• Ability to synthesize large datasets into concise business insights and strategic recommendations.
• Strong executive presence and communication skills for senior leadership.
• Experience across industries; B2B experience is a plus.

Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop data-driven narratives that influence decision-making and business strategy.
• Translate complex analytics into actionable recommendations for executives and stakeholders.
• Partner with client and internal teams to identify opportunities and drive measurable outcomes.
• Integrate insights across MMM, forecasting, commercial performance, and digital commerce.
• Elevate the quality and relevance of analytical deliverables and executive communications.

Skills

Client relationships

Stakeholder engagement

Data storytelling

Executive presentations

Analytical problem solving

SQL

Python

B2B experience

Tools

SQL

Python

Job description

The Insights Lead, Brand & Consumer Analytics will play a critical role in transforming data into actionable business insights across Brand and Consumer-focused initiatives. This role expands the capabilities of the existing Analytics team, complementing the current onshore leads responsible for Commercial & Digital Commerce (.com) analytics and Marketing Mix Modeling (MMM) & Forecasting.

As a strategic thought partner, this individual will lead deep-dive analyses that uncover opportunities, identify drivers of performance, and translate complex findings into clear business recommendations. They will develop trusted relationships with key client stakeholders across Marketing, IT, Sales, and Finance, while also collaborating closely with internal Accenture teams supporting brand and consumer marketing initiatives.

The successful candidate will connect insights across Brand, Consumer, MMM, Commercial, and Digital Commerce workstreams to deliver a holistic view of business performance. A key expectation of this role is the ability to move beyond reporting what happened to articulating why it happened, what it means for the business, and what actions should be taken next.

Key Responsibilities

• Lead advanced analytics and insight generation for Brand and Consumer initiatives.
• Develop compelling, data-driven narratives that influence decision-making and business strategy.
• Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
• Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
• Integrate insights across multiple analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
• Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.

Basic Qualifications

• Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations. Experience should include:
• Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels.
• Demonstrated expertise in data storytelling, executive presentations, and insight communication.
• Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis.
• Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
• Ability to synthesize large, complex datasets into concise business insights and strategic recommendations.
• Strong executive presence and communication skills, with experience presenting to senior leadership audiences.
• Experience across a variety of industries is important and B2B experience is a plus.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/26/2026.

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range

• California $132,500 to $338,300
• Colorado $132,500 to $292,200
• Connecticut $132,500 to $292,200
• District of Columbia $141,100 to $311,200
• Illinois $122,700 to $292,200
• Maine $112,900 to $249,000
• Maryland $132,500 to $292,200
• Massachusetts $132,500 to $311,200
• Minnesota $132,500 to $292,200
• New York $122,700 to $338,300
• New Jersey $141,100 to $338,300
• Ohio $122,700 to $270,600
• Virginia $122,700 to $311,200
• Washington $141,100 to $311,200

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