Marketing Liaison - State Farm Agent Team Member

Caroline Pistole - State Farm Agent; Franklin (TN); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

401(k)

401(k) matching

Competitive salary

Dental insurance

Job summary

Caroline Pistole State Farm is seeking a Director of Marketing to own the local marketing presence, lead social media strategy, create engaging content, develop community relationships, coordinate events, and drive office growth.

This role is ideal for a creative, outgoing marketer who can plan, execute, measure results, and collaborate with the agent and team to achieve ambitious community visibility. Flexible work-from-home options available.

Qualifications

• Experience in marketing, social media management, content creation, communications, event planning, community outreach, or a related field preferred.
• Strong communication, interpersonal, and relationship-building skills.
• Comfortable creating social media content, including appearing in or directing photo and video content when appropriate.
• Creative thinker with the ability to generate ideas and independently turn them into action.
• Strong organizational and project-management skills with the ability to manage multiple initiatives at once.
• Confident networking and developing relationships with community members and local organizations.
• Self-motivated with a high level of initiative, accountability, and follow-through.
• Comfortable measuring results and using performance data to improve marketing efforts.
• Ability to work collaboratively while independently owning the marketing function.
• Must be able to obtain applicable state insurance licenses.

Responsibilities

• Develop and execute the office’s overall local marketing strategy and calendar.
• Lead social media creation and management across relevant platforms, including planning, creating, scheduling, and publishing content.
• Create engaging photo, video, written, and promotional content that reflects our brand and connects with the local community.
• Maintain a consistent and professional brand presence across digital and community channels.
• Build and maintain relationships with local businesses, organizations, schools, nonprofits, community leaders, and other potential partners.
• Identify sponsorships, networking opportunities, community partnerships, and local initiatives that can expand brand awareness.
• Plan, organize, promote, and execute marketing events, community events, networking opportunities, and office initiatives.
• Represent the office professionally at community events and networking functions.
• Develop creative campaigns and promotions that increase awareness, engagement, referrals, and opportunities for office growth.
• Spearhead new marketing initiatives from concept through execution.
• Collaborate with the agent and team to ensure marketing efforts support overall office goals.
• Monitor social media engagement, campaign performance, event results, and other key marketing metrics.
• Evaluate marketing efforts and recommend adjustments based on performance and results.
• Stay current on social media trends, local opportunities, and new ways to connect with our target audiences.

Job description

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance

Director of Marketing

You May Be a Great Fit as a Director of Marketing at Caroline Pistole State Farm if:

• You are a creative leader who takes ownership and enjoys turning ideas into marketing strategies that create visibility, engagement, and growth.
• You understand social media and know how to create content that connects, from developing engaging posts and videos to managing a consistent content calendar and online presence.
• You are a natural relationship builder who enjoys meeting people, developing community partnerships, and finding opportunities to make our office more visible in the communities we serve.
• You know how to bring an event to life, from identifying opportunities and coordinating logistics to promoting the event and representing our office in the community.
• You are proactive and resourceful, constantly looking for new ways to strengthen our brand, generate opportunities, and expand our reach.
• You are organized and results-driven, able to manage multiple marketing initiatives while tracking what works and continuously improving our approach.
• You want to lead the charge on marketing, not simply complete assigned tasks. You are comfortable bringing forward ideas, building a plan, and taking responsibility for execution.

Location Address: 4115 Mallory Ln st 100 Franklin, TN 37067

At Caroline Pistole State Farm, we’re here to help people protect what matters most. We take pride in serving our community with integrity, care, and real support. Whether we’re helping someone navigate a claim or personalize a plan, we believe in doing meaningful work that makes a difference.

We’re looking for a Director of Marketing who can take ownership of our marketing presence and help us become an even more recognized and trusted name in our community. This person will lead our social media strategy, create engaging content, develop community relationships, coordinate events, and spearhead marketing initiatives designed to increase awareness and support office growth.

This is an ideal opportunity for someone who is creative, outgoing, organized, and excited about building something. We want someone who can see an opportunity, develop a plan, and make it happen.

Responsibilities

• Develop and execute the office’s overall local marketing strategy and calendar.
• Lead social media creation and management across relevant platforms, including planning, creating, scheduling, and publishing content.
• Create engaging photo, video, written, and promotional content that reflects our brand and connects with the local community.
• Maintain a consistent and professional brand presence across digital and community channels.
• Build and maintain relationships with local businesses, organizations, schools, nonprofits, community leaders, and other potential partners.
• Identify sponsorships, networking opportunities, community partnerships, and local initiatives that can expand brand awareness.
• Plan, organize, promote, and execute marketing events, community events, networking opportunities, and office initiatives.
• Represent the office professionally at community events and networking functions.
• Develop creative campaigns and promotions that increase awareness, engagement, referrals, and opportunities for office growth.
• Spearhead new marketing initiatives from concept through execution.
• Collaborate with the agent and team to ensure marketing efforts support overall office goals.
• Monitor social media engagement, campaign performance, event results, and other key marketing metrics.
• Evaluate marketing efforts and recommend adjustments based on performance and results.
• Stay current on social media trends, local opportunities, and new ways to connect with our target audiences.

Qualifications

• Strong communication, interpersonal, and relationship-building skills.
• Experience in marketing, social media management, content creation, communications, event planning, community outreach, or a related field preferred.
• Comfortable creating social media content, including appearing in or directing photo and video content when appropriate.
• Creative thinker with the ability to generate ideas and independently turn them into action.
• Strong organizational and project-management skills with the ability to manage multiple initiatives at once.
• Confident networking and developing relationships with community members and local organizations.
• Self-motivated with a high level of initiative, accountability, and follow-through.
• Comfortable measuring results and using performance data to improve marketing efforts.
• Ability to work collaboratively while independently owning the marketing function.
• Must be able to obtain applicable state insurance licenses.

What Success Looks Like

The Director of Marketing will help make Caroline Pistole State Farm a recognizable and active presence in the community. Success in this role means building a strong and consistent social media presence, creating meaningful community relationships, executing successful events and campaigns, identifying new marketing opportunities, and developing initiatives that contribute to the continued growth of the office.

If you love creating, connecting with people, building relationships, and taking an idea from concept to execution, we’d love to hear from you.

Flexible work from home options available.