Marketing Liaison - State Farm Agent Team Member

State Farm Agent; Ocala (FL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Advancement opportunities

Paid time off

Training & development

Performance bonus

Competitive salary

Job summary

Scott Cameron State Farm in Ocala, FL is seeking a high-energy Director of Marketing to lead community outreach, referral partner development, digital marketing, and lead generation. This role emphasizes in-person relationship building with real estate professionals, lenders, auto dealers, business owners, and local influencers while overseeing our social media presence and campaigns.

You will develop annual and quarterly marketing plans, manage budgets, measure ROI, and report performance to

Qualifications

• Strong networking and relationship-building abilities.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple projects.
• Valid driver’s license and reliable transportation.

Responsibilities

• Develop and maintain referral relationships within our local market.
• Attend chamber events, networking groups, community events, and professional association meetings.
• Identify and coordinate sponsorship opportunities and community partnerships.
• Represent the agency at after-hours events, seminars, expos, and local functions.
• Expand agency visibility throughout Ocala and surrounding communities.
• Develop and execute annual and quarterly marketing plans.
• Increase agency brand awareness throughout Marion County.
• Coordinate community campaigns and local outreach initiatives.
• Manage marketing budgets and measure ROI on marketing efforts.
• Track lead generation performance and referral source effectiveness.
• Oversee agency presence on all social media platforms.
• Create and schedule engaging content.
• Monitor engagement, comments, reviews, and online reputation.
• Coordinate video content and marketing campaigns with agency leadership.
• Develop campaigns highlighting community involvement, team culture, client success stories, and educational insurance and financial topics.
• Coordinate staffing events.
• Organize financial education seminars.
• Plan community outreach initiatives.
• Manage event logistics, promotion, attendance tracking, and follow-up.
• Monitor lead performance and ROI.
• Work with lead vendors and marketing partners.
• Analyze marketing effectiveness and make recommendations for improvement.
• Maintain lead tracking and reporting systems.
• Provide monthly marketing performance reports to agency leadership.
• Collaborate closely with agency ownership and leadership.
• Establish measurable marketing KPIs.
• Drive continuous improvement in lead generation and community engagement efforts.

Skills

Networking

Communication

Independent work

Driver's license

Tools

CRM

Lead management

Video content creation

Social media advertising

Job description

Position Overview

Scott Cameron State Farm is seeking a high-energy, relationship-driven Director of Marketing to lead our community outreach, referral partner development, digital marketing, and lead generation efforts. This role is not a desk‑only, behind‑the‑scenes marketing position. The ideal candidate will spend significant time in and around the community building strategic relationships with real estate professionals, mortgage lenders, auto dealerships, business owners, community organizations, and local influencers while also overseeing our social media presence, marketing campaigns, vendor relationships, and brand awareness initiatives.

Benefits

• Opportunity for advancement
• Paid time off
• Training & development
• Bonus based on performance
• Competitive salary

Key Responsibilities

• Develop and maintain referral relationships within our local market.
• Attend chamber events, networking groups, community events, and professional association meetings.
• Identify and coordinate sponsorship opportunities and community partnerships.
• Represent the agency at after‑hours events, seminars, expos, and local functions.
• Expand agency visibility throughout Ocala and surrounding communities.
• Develop and execute annual and quarterly marketing plans.
• Increase agency brand awareness throughout Marion County.
• Coordinate community campaigns and local outreach initiatives.
• Manage marketing budgets and measure ROI on marketing efforts.
• Track lead generation performance and referral source effectiveness.
• Oversee agency presence on all social media platforms.
• Create and schedule engaging content.
• Monitor engagement, comments, reviews, and online reputation.
• Coordinate video content and marketing campaigns with agency leadership.
• Develop campaigns highlighting community involvement, team culture, client success stories, and educational insurance and financial topics.
• Coordinate staffing events.
• Organize financial education seminars.
• Plan community outreach initiatives.
• Manage event logistics, promotion, attendance tracking, and follow‑up.
• Monitor lead performance and ROI.
• Work with lead vendors and marketing partners.
• Analyze marketing effectiveness and make recommendations for improvement.
• Maintain lead tracking and reporting systems.
• Provide monthly marketing performance reports to agency leadership.
• Collaborate closely with agency ownership and leadership.
• Establish measurable marketing KPIs.
• Drive continuous improvement in lead generation and community engagement efforts.

Required Qualifications

• Strong networking and relationship-building abilities.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple projects.
• Valid driver’s license and reliable transportation.

Preferred Qualifications

• Insurance, financial services, real estate, mortgage, or dealership marketing experience.
• Event planning experience.
• CRM and lead management experience.
• Video content creation and social media advertising experience.

Compensation

$50,000.00 - $60,000.00 per year

State Farm agents are independent contractors who hire their own employees. State Farm agents’ employees are not employees of State Farm. Agents are responsible for and make all employment decisions regarding their employees.