Marketing & Leasing Director - Charlottesville, VA

MSC Rents; Charlottesville (VA); Hybrid; USD 77,000 - 94,000; Full time

Benefits offered by this job

Comprehensive health insurance

FSA program

401K with company match

8 paid holidays + 1 personal floating

120 hours PTO

Job summary

Management Services Corporation in Charlottesville, VA seeks a Marketing & Leasing Director to lead our leasing team and drive property occupancy through strategic marketing and exceptional customer service.

You will develop and implement marketing plans for multi-site housing communities, stay informed on market changes, and adjust plans to meet organizational objectives. Salary is negotiable and based on experience.

Qualifications

• High School diploma or equivalent.
• Knowledge of apartment property marketing management normally acquired by four years of college or comparable work experience.

Responsibilities

• Develop deep knowledge of the Charlottesville housing marketplace including student properties.
• Educate team members on market knowledge and positioning.
• Analyze year-over-year performance and propose changes.
• Maintain current on marketing practices and competitor activity.
• Assist with advertising creation and quality control standards for materials.
• Support websites and coordinate with vendors for updates and accuracy.
• Keep abreast of local regulatory requirements related to marketing.
• Assist with customer support activities, events, and local requirements.
• Lead and develop marketing initiatives to drive traffic and leasing.
• Evaluate marketing team performance against policies and objectives.
• Set leasing goals and track closing ratios.

Education

High School diploma or equivalent

Knowledge of apartment property marketing management

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing & Leasing Director - Charlottesville, VA

17 days ago Requisition ID: 2154

Salary: $85,000.00 Annually

Management Services Corporation, one of The Caton Companies, is seeking an energetic and motivated Marketing & Leasing Director to lead our leasing team and drive property occupancy through exceptional customer service and strategic sales initiatives. In this role, you will develop and implement strategic marketing plans for our multi-site professional and student housing communities, stay abreast of changes in the marketing environment to best serve the objectives of the organization, and adjust plans accordingly. The Marketing & Leasing Director researches and develops pricing policies and recommends appropriate sales channels and relies on experience and judgment to plan and accomplish goals. They perform a variety of tasks, including leading and directing the work of others.

Salary is negotiable and based on experience.

Responsibilities

• Develop deep knowledge of the Charlottesville housing marketplace including student properties and identify each community position within the market.
• Educate other marketing team members on the market knowledge and positioning.
• Analyze year-over-year performance, and pro-actively discuss/recommend changes accordingly.
• Keep current on relative marketing practices and competitor activity and facilitate distribution.
• Support preparation of advertising and the creative and quality control standards for advertising/promotional material.
• Supports office and communities' websites: initiates updates, monitors for accuracy, keeps all information current, relative and enticing. Work with digital, print, fulfilment and other vendors as necessary.
• Keep abreast of local regulatory requirements related to marketing needs.
• Assist with customer support activities and initiatives, event planning, and local requirements (i.e. handouts, brochures, invites etc.) and provide local support during events.
• Lead/develop/recommend appropriate marketing initiatives to drive traffic and leasing efforts when necessary.
• Evaluate performance of the marketing team for compliance with established policies and objectives and success in obtaining those objectives.
• Set leasing goals, track closing ratios, identify and support employee performance.
• Other responsibilities related to leading an amazing team of marketing and leasing professionals.

Required Education and Experience

• High School diploma or equivalent
• Knowledge of apartment property marketing management normally acquired by four years of college or comparable work experience
• Competitive compensation
• Comprehensive health, dental, and vision insurance
• FSA Program
• 401K with 4% Company matching
• 8 paid holidays + 1 personal floating holiday
• 120 hours Personal Time Off (PTO) your first year