Marketing Leader — Social & Digital Strategy

University of Colorado Boulder; Boulder (CO); Hybrid; USD 95,000 - 100,000; Full time

Benefits offered by this job

Relocation assistance

Tuition assistance

Medical, dental, retirement benefits

Transit ECO Pass

Job summary

University of Colorado Boulder’s College of Engineering & Applied Science seeks an Associate Director of Marketing & Social Media to lead integrated campaigns across paid, owned, and earned channels. You will drive strategy for recruitment, research promotion, and outreach, collaborating with CEAS Marcom and university partners.

The role emphasizes data-driven decision making, content leadership, and cross-functional teamwork to strengthen the CEAS brand and visibility.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, journalism, or a relevant field.
• Three (3) or more years of increasingly responsible strategic marketing and communications experience; preferably at a marketing company or advertising agency.
• Three (3) or more years of experience as a strategic planner, copywriter, content writer, or related role with a strong portfolio of writing samples.

Responsibilities

• Develop and execute marketing and communications plans for the college, departments, and major programs.
• Coordinate with the Sr. Director to align with CU’s IMC Plan and college priorities.
• Lead paid advertising campaigns targeting prospective graduate students; collaborate with agencies and internal units.
• Manage social media strategies and publish content across CEAS platforms; oversee content training for faculty and units.
• Partner with CU Strategic Relations & Communications to grow reach and monitor online sentiment.
• Oversee an analytics program with KPI reporting and performance insights for units.

Skills

Strategic marketing

Brand management

Content strategy

Social media management

Analytics

Leadership

Copywriting

Project management

Education

Bachelor’s degree in marketing, advertising, communications, journalism, or a relevant field

Master’s degree in marketing, advertising, communications, journalism, or a relevant field

Tools

Slate CRM

Asana

Sprout Social

Google Analytics

Tableau

Job description

University of Colorado Boulder’s College of Engineering & Applied Science seeks an Associate Director of Marketing & Social Media to lead integrated campaigns across paid, owned, and earned channels. You will drive strategy for recruitment, research promotion, and outreach, collaborating with CEAS Marcom and university partners.

The role emphasizes data-driven decision making, content leadership, and cross-functional teamwork to strengthen the CEAS brand and visibility.