Marketing Leader

Iowa Specialty Hospital; Clarion (IA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

IPERS

Short-Term Disability

Basic Life and AD&D Insurance

Employee Assistance Program

PTO

Health Insurance

Dental Insurance

Vision Insurance

Supplemental Life Insurance

Supplemental Insurance Plans

Flexible Spending Accounts

Health Savings Account

457 Retirement Savings Plan

Fitness Center Memberships

Job summary

Iowa Specialty Hospital seeks a Marketing Leader to direct the day-to-day marketing operations for the Clarion and Belmond Campuses, translating growth priorities into coordinated campaigns. You will oversee media performance, contracts, timelines, analytics, budgets, and team workflow, ensuring alignment with organizational goals.

The role requires 5+ years of progressive marketing experience, healthcare marketing knowledge, and strong leadership to drive multi-site initiatives and

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 5+ years of progressive marketing experience with campaign leadership.
• Experience managing paid digital media, OTT/CTV, vendors and budgets.
• Strong analytical ability to interpret campaign performance and optimize.
• Excellent project management, communication and leadership skills.
• Knowledge of digital analytics, social platforms and privacy considerations.

Responsibilities

• Lead execution of the annual integrated marketing plan across hospitals, clinics, service lines and geographic markets including advertising for Gabrielson Clinic for Women and all vendor communication.
• Oversee all medial marketing ensuring creative and timely content.
• Partner with Growth/operations to connect marketing campaigns with provider capacity, scheduling access, patient acquisition and utilization goals.
• Track marketing budgets, commitments and campaign-level spend; identify opportunities to reallocate resources based on performance.
• Maintain brand consistency and appropriate healthcare marketing/compliance standards across external campaigns.
• Prepare concise performance dashboards and updates for executive leadership and support Board-level reporting as needed.

Skills

Campaign leadership

Digital media planning

Budget management

Analytics & measurement

Project management

Communication skills

Healthcare privacy knowledge

Customer data insights

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CRM software

Web analytics tools

Job description

Brief Description

Marketing Leader

Full-Time

Clarion and Belmond Campuses

Leads the day-to-day marketing operation for Iowa Specialty Hospital & Clinics and translates organizational growth priorities into coordinated, measurable marketing campaigns. This role provides the management layer between executive strategy and campaign execution, with direct responsibility for media/vendor performance, contracts, campaign timelines, analytics, budget stewardship and team workflow.

Job Description

• Lead execution of the annual integrated marketing plan across hospitals, clinics, service lines and geographic markets including advertising for Gabrielson Clinic for Women and all vendor communication.
• Oversee all medial marketing ensuring creative and timely content.
• Partner with Growth/operations to connect marketing campaigns with provider capacity, scheduling access, patient acquisition and utilization goals.
• Track marketing budgets, commitments and campaign-level spend; identify opportunities to reallocate resources based on performance.
• Maintain brand consistency and appropriate healthcare marketing/compliance standards across external campaigns.
• Prepare concise performance dashboards and updates for executive leadership and support Board-level reporting as needed.

Qualifications/Experience

• Bachelor's degree in marketing, communications, business or related field; healthcare marketing experience preferred.
• Approximately 5+ years of progressive marketing experience with demonstrated campaign/project leadership.
• Experience managing paid digital media, OTT/CTV, vendors/agencies, contracts and budgets.
• Strong analytical ability with experience interpreting campaign performance and making optimization recommendations.
• Strong project management, communication and leadership skills; able to manage multiple concurrent launches and deadlines.
• Working knowledge of digital analytics, social platforms, CRM/web measurement and healthcare privacy considerations.

Provided Benefits

• IPERS
• Short-Term Disability (Employer Paid Coverage)— New York Life
• Basic Life and AD&D Insurance (Employer Paid Coverage)—New York Life
• Employee Assistance Program—Connections
• Access to professional services to help you deal with the following, but not limited to, financial, drug/alcohol or grief.
• PTO

Optional Benefits

• Health Insurance (Wellmark BCBS)
• Dental Insurance (Delta Dental)
• Vision Insurance (Delta Vision)
• Supplemental Life Insurance (New York Life)
• Supplemental Insurance Plans (Aflac)
• Flexible Spending Accounts (TASC)
• Health Savings Account (Through local banks)
• 457 Retirement Savings Plan (First Citizens Trust Company)
• Fitness Center Memberships

Iowa Specialty Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, status as a qualified individual with a disability, or status as a protected veteran.