Healthcare Marketing Leader: Growth, Campaigns & Analytics

Iowa Specialty Hospital; Clarion (IA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

IPERS

Short-Term Disability

Basic Life and AD&D Insurance

Employee Assistance Program

PTO

Health Insurance

Dental Insurance

Vision Insurance

Supplemental Life Insurance

Supplemental Insurance Plans

Flexible Spending Accounts

Health Savings Account

457 Retirement Savings Plan

Fitness Center Memberships

Job summary

Iowa Specialty Hospital seeks a Marketing Leader to direct the day-to-day marketing operations for the Clarion and Belmond Campuses, translating growth priorities into coordinated campaigns. You will oversee media performance, contracts, timelines, analytics, budgets, and team workflow, ensuring alignment with organizational goals.

The role requires 5+ years of progressive marketing experience, healthcare marketing knowledge, and strong leadership to drive multi-site initiatives and

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 5+ years of progressive marketing experience with campaign leadership.
• Experience managing paid digital media, OTT/CTV, vendors and budgets.
• Strong analytical ability to interpret campaign performance and optimize.
• Excellent project management, communication and leadership skills.
• Knowledge of digital analytics, social platforms and privacy considerations.

Responsibilities

• Lead execution of the annual integrated marketing plan across hospitals, clinics, service lines and geographic markets including advertising for Gabrielson Clinic for Women and all vendor communication.
• Oversee all medial marketing ensuring creative and timely content.
• Partner with Growth/operations to connect marketing campaigns with provider capacity, scheduling access, patient acquisition and utilization goals.
• Track marketing budgets, commitments and campaign-level spend; identify opportunities to reallocate resources based on performance.
• Maintain brand consistency and appropriate healthcare marketing/compliance standards across external campaigns.
• Prepare concise performance dashboards and updates for executive leadership and support Board-level reporting as needed.

Skills

Campaign leadership

Digital media planning

Budget management

Analytics & measurement

Project management

Communication skills

Healthcare privacy knowledge

Customer data insights

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CRM software

Web analytics tools

Job description

Iowa Specialty Hospital seeks a Marketing Leader to direct the day-to-day marketing operations for the Clarion and Belmond Campuses, translating growth priorities into coordinated campaigns. You will oversee media performance, contracts, timelines, analytics, budgets, and team workflow, ensuring alignment with organizational goals.

The role requires 5+ years of progressive marketing experience, healthcare marketing knowledge, and strong leadership to drive multi-site initiatives and