Marketing Lead- SaaS & Healthcare (VersaBadge)

Banyan Software; Washington; Remote; USD 70,000 - 85,000; Full time

Job summary

A leading technology firm is seeking a Marketing Lead to drive content generation and demand growth for their SaaS solutions in healthcare. The ideal candidate will have at least 3 years of content marketing experience, strong collaboration skills, and proficiency in marketing tools like HubSpot and Canva. This role is remote-friendly and offers a salary range of $70-85k, depending on experience.

Benefits

Comprehensive health, dental, and vision insurance

Retirement savings plan with company match

Flexible work schedule

Professional development opportunities

Qualifications

• Minimum of 3 years of experience in content marketing.
• Experience working closely with sales teams.
• Strong ability to create compelling content.
• Experience with content management systems.

Responsibilities

• Develop and execute a content strategy.
• Create and edit various marketing materials.
• Monitor and analyze content performance.
• Manage the execution of marketing events.

Skills

Content marketing

Creative thinking

Analytical skills

Interpersonal communication

Collaboration

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Canva

Job description

Location: Washington, United States

VersaBadge, a Banyan Software portfolio company, is transforming healthcare operations with Bluetooth Low Energy (BLE) Real-Time Location Systems (RTLS). Since 2016, we’ve served Critical Access Hospitals, helping facilities access location-aware technology that improves financial health, compliance, caregiver safety, and workforce efficiency. We are expanding into new healthcare markets with a SaaS-based product suite driven by client-driven innovation and strong partnerships. We’re seeking a Marketing Lead – SaaS & Healthcare to help shape growth in the healthcare space. Location: United States – Preferably East Coast (REMOTE). Salary Range: USD $70-85k (subject to experience and location).

Position Overview

We are seeking a Marketing Lead to lead and execute marketing initiatives for our growing SaaS company in the healthcare space. This role will focus on content generation, demand generation, and pipeline growth to drive brand awareness and customer acquisition. The ideal candidate is a hands-on marketer with a strong ability to create compelling content, develop multi-channel campaigns, and optimize marketing efforts for lead generation and conversion.

Responsibilities

• Develop and execute a content strategy that educates and engages healthcare professionals, driving inbound leads
• Create and edit blog posts, social media content, client communications, email campaign content, advertising campaign content, and sales enablement materials
• Collaborate with team members to ensure content aligns with goals and brand guidelines
• Conduct research to inform content strategy and identify new opportunities
• Develop and optimize campaigns across email, paid, and events to drive qualified leads into the pipeline
• Monitor and analyze the performance of content and adjust strategies as needed, conduct A/B testing when appropriate to optimize content performance
• Manage the execution of virtual and in-person marketing events
• Draft and execute social media advertising and paid promotion campaigns
• Use Canva to create graphics and visuals to accompany content

Requirements

• Minimum of 3 years of experience in content marketing or a related field
• Experience working closely with sales teams to align marketing efforts with revenue goals
• Demonstrated creativity and ability to generate original ideas for blog, social media, email, and sales enablement content
• Experience with content management systems (HubSpot experience preferred)
• Strong interpersonal communication and collaboration skills
• Ability to work independently in a fast-paced, small-team environment
• Ability to conduct research and analyze data to inform content strategy

Nice-to-Haves

• Experience in healthcare segments (hospitals, senior living, behavioral health)
• Bachelor\'s degree in marketing, communications, journalism, or related field
• Experience managing virtual and/or in-person marketing events, such as webinars or conferences
• Familiarity with social media advertising (LinkedIn) and paid promotion techniques
• Experience with basic website design and maintenance
• Proficiency in HubSpot for CRM management, lead generation support, email automation, and lead nurturing
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plan with company match
• Flexible work schedule and remote work options
• Professional development opportunities and career growth potential

Join us in shaping the future of healthcare technology and making a meaningful impact on hospital operations. If you\'re a creative, data-driven marketer who thrives in a dynamic, collaborative environment, we want to hear from you!

Apply today and help us transform healthcare operations!

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