Marketing, Lead Generation & Growth Operations VA

Scale-Up Philippines; Northern (KY); Hybrid; USD 40,000 - 65,000; Full time

Job summary

Scale-Up Philippines is seeking a proactive Marketing, Lead Generation & Growth Operations Virtual Assistant to support a growing entertainment and media-focused business. You will help attract filmmakers, capture their information, qualify leads, and move them through the funnel while managing landing pages, forms, ads, email marketing, and CRM workflows.

The role involves hands-on marketing operations, with opportunities to contribute copywriting, basic graphic design, and video editing to

Qualifications

• Experience in digital marketing, lead generation, and CRM workflows.
• Familiarity with Meta/Facebook and Instagram advertising.
• Ability to manage landing pages, forms, and email automation.

Responsibilities

• Build and maintain marketing funnels to attract filmmakers and producers.
• Set up landing pages and lead capture forms.
• Create and maintain qualification forms for leads.
• Improve the process from initial contact to qualified lead.
• Monitor leads as they move through the funnel.
• Identify ways to improve lead quality and conversion.

Skills

Marketing funnels

Lead generation

CRM management

Email marketing

Marketing automation

Facebook/Instagram ads

Content creation

Copywriting

Graphic design

Video editing

Research

Organization

Project management

Job description

Marketing, Lead Generation & Growth Operations VA

Scale-Up Philippines is looking for a proactive, organized, and digitally savvy Marketing, Lead Generation & Growth Operations Virtual Assistant to support a growing entertainment and media-focused business. Our client is building a platform and ecosystem around premium film and television projects, connecting filmmakers, producers, audiences, industry professionals, and strategic partners.

The main focus of this role is to help attract the right filmmakers and producers, capture their information, qualify potential projects, and move qualified leads through the marketing funnel. You will support the setup and management of landing pages, lead forms, Meta and Instagram advertising, email marketing, automations, CRM workflows, and performance tracking.

This is a hands-on role for someone who can take initiative, learn quickly, solve problems, and move projects forward without needing constant supervision. Creative skills such as content writing, graphic design, or video editing are also a plus.

Key Responsibilities:

• Help build and maintain marketing funnels to attract filmmakers and producers.
• Set up and manage landing pages and lead capture forms.
• Create and maintain qualification forms.
• Help improve the process from first contact to qualified lead.
• Monitor leads as they move through the funnel.
• Identify ways to improve lead quality and conversion.

Meta & Instagram Advertising

• Help set up and manage Meta and Instagram advertising campaigns.
• Research and identify the right audiences.
• Test different audiences, messaging, and creatives.
• Track leads, cost per lead, engagement, and conversions.
• Recommend improvements based on campaign results.

Email Marketing & Automation

• Set up and manage email campaigns and nurture sequences.
• Create automated follow-up emails for new leads.
• Organize email lists and audience segments.
• Monitor email opens, clicks, responses, and conversions.
• Help improve email campaigns based on results.
• Maintain and organize the CRM.
• Add and update lead information.
• Categorize and prioritize leads.
• Track lead activity, responses, follow-ups, and next steps.
• Set up and maintain CRM workflows and automations.
• Ensure qualified leads are properly documented and moved through the pipeline.
• Keep the CRM accurate and up to date.

Lead Generation & Research

• Research filmmakers, producers, production companies, and other relevant industry professionals.
• Identify audiences and communities where potential prospects can be reached.
• Research relevant platforms, organizations, events, and online communities.
• Help identify projects that may be a good fit for the client’s platform.
• Build and maintain organized prospect lists.
• Find new opportunities for generating qualified leads.

Content & Marketing Support

The main focus of the role is marketing operations and funnel management, but creative skills are highly valued.

• Assist with marketing content for social media, email, landing pages, and advertisements.
• Help write marketing copy and educational content.
• Assist with basic graphic design and visual content.
• Help create or edit short-form video content where needed.
• Support the distribution of marketing campaigns and content.

Reporting & Performance Tracking

• Track marketing and lead-generation activities.
• Monitor leads, engagement, conversions, and campaign performance.
• Identify which channels and campaigns are producing the best results.
• Prepare simple performance reports.
• Identify areas for improvement.
• Make recommendations based on data and results.

Ownership & Initiative

This is one of the most important requirements of the role. The client is looking for someone who can be given a goal and take ownership of getting it done. The ideal candidate should:

• Take initiative without waiting for detailed instructions.
• Research and find solutions independently.
• Learn new tools and platforms quickly.
• Identify problems and suggest solutions.
• Follow tasks through to completion.
• Look for ways to improve processes.
• Use AI tools such as ChatGPT to work more efficiently.
• Be comfortable working independently.
• Take responsibility for results.

You should be someone who can say "I\'ll figure it out" rather than waiting for someone to explain every step.

Ideal Candidate

We are looking for someone who is:

• Highly organized and detail-oriented.
• Proactive and self-motivated.
• Comfortable working independently.
• Strong in online research.
• Digitally savvy and quick to learn new tools.
• Familiar with digital marketing and lead generation.
• Comfortable working with marketing funnels.
• Familiar with CRM systems and spreadsheets.
• Comfortable with email marketing and automation.
• Familiar with Meta/Facebook and Instagram.
• Able to understand and track basic marketing metrics.
• Comfortable using AI tools such as ChatGPT.
• A strong written and verbal communicator.
• Resourceful and solution-oriented.
• Able to manage multiple priorities.
• Willing to take ownership and be accountable for results.

Preferred Experience

Experience in any of the following is preferred:

• Marketing Funnel Management
• Meta/Facebook & Instagram Advertising
• Lead Generation
• CRM Management
• Email Marketing
• Marketing Automation
• Digital Marketing
• Lead Qualification
• Marketing Analytics
• Social Media Marketing
• Content Creation
• Copywriting
• Graphic Design
• Video Editing

Film, television, entertainment, or creative industry experience is a plus, but not required.

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