Hybrid Sports Marketing Lead — Washington, DC

The UFL; Washington; Hybrid; USD 130,000 - 150,000; Full time

Job summary

The United Football League (UFL) is seeking a Marketing Lead (DC Defenders) in Washington, DC. This hybrid role reports to the Head of Business Operations and Sr.

Director, Brand & Team Marketing, with a focus on building the league and team brands, driving campaigns, and increasing game attendance. The role requires a strong track record in sports marketing, experience in cross-functional collaboration, and the ability to execute a year-round go-to-market plan to engage fans and partners across

Qualifications

• Minimum 10+ years of progressive marketing management in consumer-facing sports, media or entertainment industries.
• Experience creating campaigns, promotions and digital assets with strong brand judgment.
• Ability to lead multiple projects, manage budgets and collaborate across departments.

Responsibilities

• Develop and execute team marketing campaigns to support revenue goals and drive ticket sales.
• Collaborate with League and Brand teams to translate strategy into a go-to-market plan.
• Lead local field marketing and grassroots activations to grow fandom and engagement.
• Manage game day activations, promotions and content capture for local markets.
• Coordinate with Sponsorship, Ticketing and Communications to maximize reach.

Job description

The United Football League (UFL) is seeking a Marketing Lead (DC Defenders) in Washington, DC. This hybrid role reports to the Head of Business Operations and Sr.

Director, Brand & Team Marketing, with a focus on building the league and team brands, driving campaigns, and increasing game attendance. The role requires a strong track record in sports marketing, experience in cross-functional collaboration, and the ability to execute a year-round go-to-market plan to engage fans and partners across