Marketing Lead, Evals

Mercor; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Meals stipend

Equinox membership

Laundry reimbursement

Wellness reimbursement

Health, Dental, Vision insurance

401(k) with company match

Relocation bonus

Proximity bonus

Job summary

Mercor is seeking an experienced marketer to own and grow the Evals product marketing. You will craft positioning, build high-impact campaigns across paid, email, social, and organic channels, and partner with research and product to accelerate buyer insight and pipeline growth.

You will lead end-to-end marketing initiatives, define lifecycle stages, and measure performance to optimize revenue. This is a high-velocity role in a fast-paced AI data company with global offices in SF and beyond.

Qualifications

• 5–8+ years in B2B marketing with hands-on experience across multiple areas (demand gen, product marketing, content, events)
• Depth in one or two areas with fluency across the rest
• Experience building or scaling marketing at hypergrowth Series B/C companies
• Track record of cross-channel campaigns that moved pipeline
• Proficiency with AI tools for research, content, campaigns, automation
• Excellent writing and editing skills with quality examples

Responsibilities

• Own marketing for Evals end to end, building a roadmap around high-impact programs.
• Define lifecycle stages, track performance, and optimize to drive pipeline and revenue.
• Build and run integrated campaigns across paid, email, social, and organic to generate leads.
• Own positioning and messaging for the evals product in collaboration with research and product.
• Bring an AI-first approach to the workflow: launches, optimization, content at scale, reporting.
• Run the role like an owner, focusing on a few high-impact programs.

Skills

B2B marketing

Demand gen

Product marketing

Content marketing

Job description

About Mercor

Mercor's mission is to organize human intelligence to power the AI economy. We're a leading AI data company, building the layer between human expertise and frontier models. Millions of domain experts on the platform are paid over $4 million per day to train frontier AI models. Mercor's APEX benchmark family measures AI's real-world impact on professional work. Mercor Enterprise brings this same infrastructure to Fortune 500 companies: helping companies capture how their best people actually work, translating that expertise directly back into agents.

Mercor is creating a new category of work where expertise powers AI advancement. Achieving this requires an ambitious, fast-paced and deeply committed team. You’ll work alongside researchers, operators, and AI companies at the forefront of shaping the systems that are redefining society. Mercor is a profitable Series C company valued at $10 billion. We work in-person five days a week in our San Francisco, NYC, or London offices.

About the role:

Enterprise evals is one of Mercor's top priorities and one of the largest new markets in AI. The frontier labs already run evals to build their models. As companies put AI agents into real work, they will need to run evals too. Mercor is building a new eval business unit to lead that market.

You'll be the first dedicated marketer on evals - from positioning and planning campaigns to executing across all areas of marketing. You'll partner with research and GTM to understand the buyer and run campaigns across paid, email, social, and organic.

Key responsibilities

• Own marketing for Evals end to end, building a roadmap around high-impact programs.

• Define lifecycle stages, track performance, and optimize to drive pipeline and revenue efficiently.

• Build and run integrated campaigns across paid, email, social, and organic that bring in leads.

• Own positioning and messaging for the evals product in collaboration with research and product.

• Bring an AI-first approach to the whole workflow: campaign launches, optimization, content at scale, and reporting.

• Run the role like an owner. Build a roadmap around a few high-impact programs.

Qualifications

• 5–8+ years in B2B marketing, with hands‑on work across more than one area (demand gen, product marketing, content, events). The title is flexible depending on experience.

• Depth in one or two of those areas and fluency across the rest. You can do the work yourself and you know what good looks like everywhere else.

• Built or scaled marketing at a Series B or C hypergrowth company, not just a large tech company. You've been on a small, early team and can flex across functions.

• A track record of cross‑channel campaigns that moved pipeline.

• Fluent with AI and modern marketing tools for research, content, campaigns, and automation.

• You understand the speed of AI companies and can build modern demand programs to match the pace expected.

• An exceptional writer and editor with a high bar for quality and examples to prove it.

Compensation & Benefits:

• Competitive salary + meaningful equity (aligned with a venture-backed, rapidly scaling AI company)

• $1.5K monthly stipend for meals

• Free Equinox membership

• $200 monthly laundry/housekeeping reimbursement

• $200 monthly personal wellness reimbursement

• Health, Dental, Vision insurance

• 401(k) with company match

• Up to $15k Relocation bonus

• $10K proximity bonus (if you live within 0.5 miles of our office)