Marketing Lead & Coach (Grand Rapids) | $53k-$81k

Egreenservices; Grand Rapids (MI); On-site; USD 53,000 - 81,000; Full time

Benefits offered by this job

Generous benefits package

Leadership opportunities

Interview slots opened

Job summary

Financial Advisors Plus is seeking a Marketing Assistant to drive regional positioning and sales support in Grand Rapids. You will collaborate with product teams, craft targeted outreach, and represent the company at local events to foster growth.

The role emphasizes mentoring, data-driven decision making, and cross-functional collaboration within a fast-paced marketing team. A strong willingness to lead projects and develop strategic campaigns is essential.

Qualifications

• Mentor sales reps and coach juniors without micromanaging.
• Able to surface risks proactively and communicate them clearly.
• Adopt a growth mindset; use feedback to improve strategies.
• Translate data findings into actionable recommendations for teams.
• Collaborate across product, marketing, and sales functions.
• Experience with freelance marketing automation workflows.

Responsibilities

• Collaborate with product teams to position new offerings in the Grand Rapids region.
• Stitch together a referral program Financial Advisors Plus customers want to share.
• Represent Financial Advisors Plus at trade shows, conferences, and local networking events.
• Pull the deeply technical case study that closes a stalled Grand Rapids deal.
• Push Customer Segmentation adoption so the MI team stops flying blind.
• Draft the cold-outreach copy that survives a mid-level buyer's inbox.
• Coach junior reps through their first forward-thinking negotiation.

Skills

Mentoring

Data interpretation

Growth mindset

Collaboration

Marketing automation

Documentation

Job description

Financial Advisors Plus is seeking a Marketing Assistant to drive regional positioning and sales support in Grand Rapids. You will collaborate with product teams, craft targeted outreach, and represent the company at local events to foster growth.

The role emphasizes mentoring, data-driven decision making, and cross-functional collaboration within a fast-paced marketing team. A strong willingness to lead projects and develop strategic campaigns is essential.