Marketing Lead, CDD

UCB Inc.; Atlanta (GA); Híbrido; USD 148 000 - 195 000; Tempo integral

Resumo da oferta

UCB Inc. is seeking a Marketing Lead for CDKL5 Deficiency Disorder (CDD) to own the North America strategy and drive adoption and sustained use of our product. You will develop engaging HCP programs and collaborate with Sales, Medical, Regulatory, and Thought Leader Liaisons to ensure cohesive messaging.

The role requires strong strategic and operational marketing capabilities, budget management, and ability to navigate the U.S. healthcare landscape.

Qualificações

• Minimum of 8 years of healthcare or pharmaceutical experience.

Responsabilidades

• Own CDD healthcare professional engagement strategy.
• Shape brand plans and align tactics with strategy and critical success factors.
• Use research, analytics, field insights, and KPIs to optimize programs.
• Partner with Sales and Sales Training to deliver high-impact selling tools.
• Manage programs, budgets, agencies, vendors, accruals, and spend reporting.
• Align cross-functional stakeholders around cohesive messaging, plans, and execution.
• Lead annual Patient Impact Meeting (PIM) for key asset.

Conhecimentos

Interpersonal skills

Organizational skills

Communication

Strategic marketing

Formação académica

MBA or advanced degree

Ferramentas

Microsoft applications

Descrição da oferta de emprego

We are looking for a Marketing Lead, CDKL5 Deficiency Disorder (CDD), who is strategic, collaborative, and execution-focused to join our Epilepsy and Rare Syndromes marketing team, based in our Atlanta, GA location.

About the role

Reporting into the Brand Lead, Rare Syndromes, you will lead the North America strategy for CDKL5 Deficiency Disorder (CDD), developing and executing integrated marketing strategies and tactics that drive the adoption and sustained use of our product across rare developmental and epileptic encephalopathies. With a primary focus on CDD, you will create impactful engagement programs for healthcare professionals, including physicians and allied healthcare providers.

Who you'll work with

You will partner closely with Sales, Sales Training, Medical, Regulatory, Finance, Thought Leader Liaisons, and other Epilepsy and Rare Syndromes marketing leads. You will also manage agency and vendor partners to deliver cohesive, targeted messaging, plans, programs, and tools that support the brand strategy.

What you'll do

• Own CDD indication performance and lead the end-to-end healthcare professional engagement strategy.
• Shape brand plans and align tactics with strategy and critical success factors.
• Use research, analytics, field insights, and KPIs to optimize programs.
• Partner with Sales and Sales Training to deliver high-impact selling tools.
• Manage programs, budgets, agencies, vendors, accruals, and spend reporting.
• Align cross-functional stakeholders around cohesive messaging, plans, and execution.
• Lead annual Patient Impact Meeting (PIM) for key asset.

Interested? For this role we're looking for the following education, experience and skills

Minimum Qualifications

• Minimum of 8 years of healthcare or pharmaceutical experience.

Preferred Qualifications

• MBA or advanced degree with 6+ years of pharmaceutical or biotech marketing experience, preferably within CNS, rare disease, or specialty therapies.
• Strong interpersonal, organizational, communication, and Microsoft application skills.
• Experience with REMS programs, boxed-warning products, and/or healthcare professional marketing or sales.
• Strong strategic and operational marketing capabilities, including project management, prioritization, and execution.
• Demonstrated ability to independently develop strategy, translate insights into action, and drive execution.
• Strong analytical skills, business acumen, and fact-based decision-making, with the ability to anticipate future market needs.
• Solid understanding of the U.S. healthcare landscape and ability to effectively navigate complexity and ambiguity.

This position's reasonably anticipated salary range is $148,000-$195,000 annually. The actual salary offered will consider internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [e-mail] for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.