Marketing Lead, AI-Driven Healthcare

UpDoc; San Francisco (CA); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

UpDoc is seeking a hands-on Marketing Lead, the first dedicated marketing hire, to own strategy and execution. This remote role prefers candidates located in the San Francisco Bay Area. You will shape positioning, messaging, and campaigns across healthcare, clinical, and AI audiences.

You’ll build programs to drive awareness, engage health systems, and enable sales while leading content, digital channels, and events. Join an early-stage startup shaping chronic disease management with clinical AI.

Competenze

• 6+ years of marketing experience in digital health or healthcare tech.
• Experience building marketing programs in early-stage or high-growth companies.
• Broad experience across product marketing, content, digital, demand generation, brand, communications, events, or sales enablement.
• Strong understanding of healthcare markets and experience marketing to healthcare organizations and decision-makers.
• Excellent writing and storytelling skills, with the ability to communicate complex clinical and technical concepts clearly.
• Experience developing product positioning and messaging.
• A track record of personally executing marketing programs, not only managing teams or agencies.
• Experience partnering with Commercial or Sales to support enterprise pipeline and customer conversations.
• Strong analytical skills and experience using marketing data to evaluate performance.
• Comfort with modern marketing, analytics, content, and AI tools.
• Ability to work independently and prioritize effectively in a fast-moving environment.

Mansioni

• Own UpDoc’s marketing strategy, priorities, and execution across brand, digital, content, demand generation, and communications.
• Develop UpDoc’s positioning, messaging, and narrative across healthcare, clinical, and AI audiences.
• Build marketing programs that generate awareness and qualified interest among health systems, provider organizations, and strategic partners.
• Partner with Commercial on campaigns, account-based marketing, case studies, presentations, customer stories, and sales enablement.
• Own UpDoc’s website, social, email, and other digital channels.
• Develop content spanning clinical evidence, thought leadership, product stories, customer outcomes, and industry perspectives.
• Support product launches, partnerships, research publications, company announcements, and executive communications.
• Lead UpDoc’s marketing presence at relevant conferences, events, and webinars.
• Establish marketing tools, processes, analytics, and reporting; use performance data to determine where to invest.
• Manage agencies, freelancers, and other external resources as needed while remaining hands-on in execution.
• Help shape the marketing team and capabilities as UpDoc grows.

Conoscenze

Marketing strategy

Content marketing

Demand generation

Brand & communications

Digital marketing

B2B healthcare marketing

Storytelling/writing

Product marketing

Campaign management

Analytics & data-driven

AI tools in marketing

Strumenti

HubSpot

Marketo

Google Analytics

Descrizione del lavoro

UpDoc is seeking a hands-on Marketing Lead, the first dedicated marketing hire, to own strategy and execution. This remote role prefers candidates located in the San Francisco Bay Area. You will shape positioning, messaging, and campaigns across healthcare, clinical, and AI audiences.

You’ll build programs to drive awareness, engage health systems, and enable sales while leading content, digital channels, and events. Join an early-stage startup shaping chronic disease management with clinical AI.