Marketing Lead

Funxyz; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Funxyz in New York is seeking a Product Marketing Lead to become Funxyz’s first dedicated marketer, shaping how the world sees what we build. You will translate Funxyz's payments and blockchain capabilities into clear business value across our markets, working with leadership and cross-functional teams.

This hands-on role requires startup experience, fluency in marketing a technically complex product, and a willingness to wear multiple hats—from executive communications to launches, content, and

Qualifications

• 6+ years in product marketing or a closely related discipline.
• Proven ability to translate complex technical products into commercial value.
• Experience crafting website messaging, sales collateral, and case studies.

Responsibilities

• Messaging & storytelling: translate technicalities into sharp, differentiated messaging for every audience.
• Launches & social content: drive high-signal content for product launches, partnerships, and milestones across X and LinkedIn.
• Customer proof: develop case studies, stories, testimonials, and data to demonstrate impact.
• Website content: own messaging and product pages in partnership with leadership.
• Sales enablement: create decks, collateral, competitive guides, and narratives.
• Customer & market insight: build deep understanding via interviews and market research.
• Near-term flex: support podcasts, thought leadership, video, events as the function grows.

Skills

Storytelling

Content creation

Cross-functional collaboration

Product marketing

Fast-paced execution

Education

Bachelor's degree in Marketing or related field

Tools

AI-enabled research

Marketing automation

Content management systems

Job description

Capital markets are undergoing a fundamental shift. Assets that once lived in fragmented systems and manual workflows are moving onto blockchains, creating more open, programmable, and efficient financial systems. However, the infrastructure required to access and move money across these systems remains complex.

Fun builds the infrastructure that powers consumer-facing fintech applications, handling onboarding, account access, deposits, and withdrawals so users can interact with blockchain-based systems as seamlessly as they do with traditional finance.

For fintech builders, Fun provides a best-in-class onboarding and payment stack designed to improve conversion, accelerate growth, and reduce the complexity of building and maintaining financial infrastructure internally. We operate at the intersection of payments, blockchain infrastructure, complex engineering, and consumer product experience

About The Role

We are hiring a Product Marketing Lead to become Fun’s first dedicated marketer, shaping how the world sees what we build.

You will sharpen how Fun positions itself externally, working closely with the leadership team, and help close the education gap that exists in complex sales conversations. You will translate Fun's technical capabilities into clear business value across our target markets.

This is a hands‑on role for a strong product marketer who has operated as an early or first marketer at a startup. While product marketing will be the foundation of the role, you should be comfortable wearing multiple hats and supporting executive communications and other high‑priority marketing initiatives as Fun grows.

• Messaging & Storytelling: Make Fun's value unmistakable – translate the deep technicalities of payments and blockchain infrastructure into sharp, differentiated messaging for every audience and market.
• Launches & Social Content: Drive substantive, high‑signal X and LinkedIn content across product launches, partnerships, and team milestones, collaborating cross‑functionally with Product, Engineering, and Sales.
• Customer Proof: Develop case studies, customer stories, testimonials, and supporting data that demonstrate Fun's impact and strengthen credibility throughout the buying process.
• Website Content: Own the messaging and development of Fun's customer pages, product pages, and other high‑priority website content in partnership with company leadership and external resources.
• Sales Enablement: Equip the commercial team with content for pitch decks, product collateral, competitive guides, objection‑handling materials, and industry‑specific narratives.
• Customer & Market Insight: Build a deep understanding of Fun's customers, buyers, and competitors through interviews, market research, sales feedback, and win‑loss analysis.
• Near‑Term Flex: As Fun builds out the full marketing function, pitch in beyond the core PMM remit – podcast coordination, executive thought leadership, video programming, conferences, and customer events – until dedicated owners are in place.

• 6+ years in product marketing or a closely related discipline, with the experience to contribute from day one.
• Demonstrated fluency marketing a technically complex product – ideally crypto, fintech, or payments, or another domain of comparable technical depth.
• Exceptional writer and storyteller with a proven track record of turning technical products into clear commercial value across case studies, website messaging, sales collateral, launch materials, and sharp, substantive short‑form content for X and LinkedIn.
• Hands‑on operator who moves fast without headcount (i.e., you use AI daily for research, competitive analysis, and customer insight, and can point to how it multiplies your output).

• Background in crypto, fintech, or payments
• Experience designing consumer‑facing financial or crypto products
• Experience as an early or first marketing hire at a startup.
• Familiarity with B2B sales processes and partnering with sales on education, differentiation, and conversion.

Why Join Us

• Shape the future of payments and programmable money
• Work with bleeding‑edge tech in a domain where innovation moves fast
• Join a mission‑driven team focused on access, openness, and trust
• Be a key contributor, not just a cog—your work will ship fast and matter
• Collaborate with top‑tier protocols, builders, and financial infrastructure providers

Location and Work Environment This role is primarily in‑person at our Midtown, NYC headquarters. We work together Monday through Thursday for fast, iterative collaboration and optional WFH Fridays to reset and recharge.