Marketing Lead

SmartestEnergy US; Houston (TX); Hybrid; USD 85,000 - 110,000; Full time

Job summary

SmartestEnergy US is seeking a Marketing Lead to shape and deliver the US marketing strategy, aligning with local sales and global brand objectives. You will drive campaigns, content, events, and partner engagement while collaborating with SMEs and global teams to grow brand awareness and lead generation. The role requires strong copywriting, campaign management, and data-driven insights, with hybrid work from Houston or Syracuse.

Qualifications

• 5+ years in a marketing role.
• Copywriting for complex sectors like finance or energy.
• Project management of marketing campaigns.

Responsibilities

• Develop and execute the US Annual Marketing Plan and budget aligning with sales and brand objectives.
• Collaborate with sales, SMEs, and global teams to create campaigns and content.
• Lead on NPS surveys, market insights and competitor analysis.
• Manage digital channels, SharePoint libraries, and PR/media opportunities.
• Coordinate events, partnerships (TEPA), and industry content opportunities.
• Oversee press releases, opinion pieces and post-merger communications when needed.

Skills

Marketing strategy

Copywriting

Project management

CMS

CRM & marketing automation

Budgeting

B2B marketing

Digital marketing

SEO

Education

Bachelor’s degree in a relevant field

Job description

The future of energy is digitized, decarbonized and localized. At SmartestEnergy, we need revolutionary thinkers to help our customers make the most of this new landscape, thinking differently to find smart solutions to complex problems. Formed in 2001, we’re an agile business driven by entrepreneurial thinking. As a subsidiary of the Marubeni Corporation, we also have strong investment and infrastructure behind us. As well as our three offices in the US, we have three offices in the UK and another in Australia. Further expansion is planned for 2026 and beyond which means global career opportunities for you, with plenty of potential to explore new markets. When you join our Team, you will have the opportunity to contribute and make an impact every single day.

About the Role

The SmartestEnergy US Marketing Lead is responsible for shaping, delivering and evolving the marketing strategy and campaigns for the US business, ensuring alignment with both local sales objectives and the broader global brand development. This role exists to drive brand reputation, market differentiation and business growth through the creation and execution of effective marketing initiatives, content and campaigns tailored to the US energy market. The Marketing Lead oversees the development and delivery of the Annual Marketing Plan, maximising the use of digital marketing channels and managing regular content outputs, and ensures that marketing activities are executed in accordance with company objectives and brand guidelines. By collaborating closely with sales and trading teams, subject matter experts and global marketing colleagues, the Marketing Lead ensures that all marketing outputs support business priorities, engage key customer groups, and contribute to the achievement of departmental KPIs. Additionally, the role is pivotal in managing third-party relationships and reporting on content and campaign metrics. The Marketing Lead plays a key role maintaining a consistent, innovative and impactful brand presence in across the US markets.

Responsibilities

• Develop and execute the Annual Marketing Plan and budget for the US business, ensuring that the Retail sales, Trading, and Origination teams goals and targets are supported.
• Engage regularly with customer-facing teams and subject matter experts (SMEs) to recommend new marketing ideas and initiatives and support with ad-hoc marketing requests.
• Lead on delivering the annual customer net promotor score (NPS) survey with a focus on broker channel feedback, plus industry and competitor insights gathering and dissemination.
• Lead on go-to-market campaigns for new products and new market entry, in alignment with the business strategy.
• Develop and manage a pipeline of marketing content and thought leadership opportunities across digital, media, events, podcasts and webinars, collaborating with internal subject matter experts to deliver assets that help build brand awareness, engagement and lead generation.
• Develop and maintain SharePoint content libraries, creating corporate overview packs, pitch decks and product literature to support C-Suite, Sales, HR, Trading and Origination.
• Manage PR and media opportunities, working with agency partners, customers and stakeholders to establish talk-tracks across key industry topics for spokespeople or subject matter experts (SMEs).
• Deliver press releases and opinion pieces to maximize press coverage, speaking engagements, case studies, interviews and other content opportunities.
• Manage communications for M&A, as needed, from planning, messaging, content creation and stakeholder management, through to delivering post-merger integration plans.
• Deliver the weekly e-newsletter, creating content, working with email templates and managing distribution lists, consulting with the Sales Enablement Manager to ensure the key regulatory and market updates are included.
• Working with the Digital Marketing Team, maintain and upkeep our US website and social media channels, delivering related B2B digital marketing content to grow our followers and engagement metrics; running ad campaigns when relevant.
• Manage all company events (in-person and virtual), from logistics, merchandising and booth design, to messaging, positioning and content requirements to deliver brand awareness and lead generation.
• Leverage our existing partnership with The Energy Professionals Association (TEPA) and manage SmartestEnergy’s attendance at their events and conferences - building relationships with key contacts, progressing content opportunities and engaging existing / new broker contacts through speaking and content opportunities.
• Contribute to the creation and delivery of corporate reports, including the global annual report and sustainability report, leading on copy writing, reviews and feedback and final approvals from local stakeholders.
• Collaborate with the Global Senior Marketing Manager to develop brand messaging in alignment with the wider Group, ensuring the narrative and value proposition continue to resonate with the US market.
• Activate our global sustainability and DEI strategies and communications, following governance and compliance requirements to avoid greenwashing or green hushing.

Note: This position can be based out of either our Houston, TX or Syracuse, NY office locations with in-office working expected at least 2 days per week.

Qualifications & Required Knowledge, Skills & Experience:

• 5+ years experience in a marketing role
• Experience in copywriting for complex sectors like finance or energy, including blogs, newsletters, reports, and marketing materials
• Project management (running of campaigns, marketing projects)
• Use of website content management systems (CMS)
• Use of customer relationship management (CRM) and marketing automation tools
• Strategic planning and budgeting
• B2B marketing techniques and best practice
• Digital marketing, SEO, and lead generation
• Campaign planning and execution
• Event planning and delivery
• Demonstrated ability to assimilate a wide variety of data and sources
• Creative and innovative approach to projects and tasks
• Conscientious and systematic in managing multiple workstreams and adapting to changing priorities
• Naturally inquisitive when engaging with stakeholders.
• Strong attention to detail in content and scheduling.
• Able to work independently and own projects end-to-end.
• Energy industry experience (preferred but not essential)

Pay range and compensation package

The anticipated salary range for this position is between $85,000 - $110,000. Specific compensation dependent on the unique skills and experiences of the selected candidate.

Equal Opportunity Statement

Celebrating our inclusive and diverse culture is core to what we do. We value everybody irrespective of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history). EOE.

We know that for our business to thrive we need diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate. We view diversity as one of the key enablers that helps our business to grow.

We are committed to the full inclusion of all qualified individuals. As such, if a reasonable accommodation is needed to participate in the job application or interview process, please reach out to the HR & People Team via email [e-mail] so we can discuss with you further.