Marketing Intern (SHEGLAM Hair)

SHEIN; Los Angeles (CA); On-site; USD 23,000 - 32,000; Part time

Benefits offered by this job

Free weekly catered lunch

Dog-friendly office (select locations)

Free gym access (select locations)

Free swag giveaways

Annual Holiday Party

Invitations to events

Complimentary snacks and beverages

Job summary

SHEGLAM Hair seeks a Marketing Intern to support the day-to-day management of its TikTok and Instagram accounts from the Los Angeles office. You will produce content, publish posts, research trends, and use data to optimize performance.

The role emphasizes hands-on editing with CapCut/Canva, influencer collaboration, and community engagement in a fast-paced beauty brand environment.

Qualifications

• Currently pursuing or holding a Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Hands-on experience managing a brand or personal TikTok/Instagram account preferred.
• Strong understanding of TikTok and Instagram and ability to identify viral content.

Responsibilities

• Assist with influencer training and campaign communication with creators.
• Support live-streaming initiatives and coordinate with agencies for smooth execution.
• Create and edit social-first content for TikTok and Instagram (posts, Stories, Reels).
• Source viral content and adapt formats relevant to SHEGLAM Hair.
• Publish content with captions, hashtags, tagging, and platform-specific formatting.
• Monitor performance and provide recommendations for optimization.
• Engage with community by responding to comments and creators.
• Stay aware of trends and bring fresh ideas to the team.
• Support creator outreach and cross-creator collaborations as needed.

Skills

Video editing

Social media marketing

Content creation

English writing

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

CapCut

Canva

Job description

Founded in 2019, SHEGLAM has quickly become one of the fastest growing beauty brands. Boasting a vibrant community of over 16 million followers across multiple social media platforms, SHEGLAM is globally recognized as one of the most popular brands among Gen Z. At SHEGLAM, we’re here to help you explore and express the style that feels most like you—confident, comfortable, and entirely your own. Now, with SHEGLAM Hair, we’re stepping up our game in hairstyling and haircare, so you can dive even deeper into your journey of self-discovery with a little extra hair flair. Since the launch of the SHEGLAM Hair line, we’ve achieved double-digit monthly sales growth and expanded our reach to 150 countries. Our products are loved by top influencers and media outlets worldwide. At SHEGLAM, we are committed to recognizing and nurturing talent and potential. Learn more about us at: https://www.sheglam.com/.

Position Summary

We’re seeking a Marketing Intern (SHEGLAM Hair) (official title: Intern) for our Los Angeles-based corporate office. This role will s upport the day-to-day management and growth of SHEGLAM Hair’s TikTok and Instagram accounts through content production, publishing, trend research, and data-driven optimization.

Job Responsibilities

• Assist with influencer training and campaign communication, including sharing product information, key selling points, and campaign guidelines with creators.
• Support live-streaming initiatives by assisting with product communication and coordination with live-streaming agencies to help ensure smooth execution.
• Cross-functional communication with influencers, agencies, and internal teams, as well as other marketing initiatives as needed.
• Create and edit social-first content for TikTok and Instagram, including TikTok posts, Stories, Reels, and other short-form content.
• Source and adapt viral/trending content, sounds, formats, and cultural moments that are relevant to the SHEGLAM Hair brand.
• Support the day-to-day publishing of content, including captions, hashtags, tagging, and platform-specific formatting.
• Monitor social media performance and identify high-performing and underperforming content, providing recommendations for future content optimization.
• Support community engagement by responding to comments and interacting with relevant creators and accounts.
• Maintain awareness of TikTok and Instagram trends, beauty/hair content, and creator culture to continuously bring fresh content ideas to the team.
• Support other social media and influencer marketing initiatives as needed, including creator outreach, maintaining creator relationships, and coordinating cross-creator collaborations and account-to-account engagement.

Job Requirements

• Bachelor’s degree or currently pursuing a degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• Hands-on experience managing a brand or personal TikTok/Instagram account is strongly preferred.
• Strong understanding of TikTok and Instagram, with a good instinct for identifying viral and engaging content.
• Strong interest in beauty, hair, social media trends, and creator culture.
• Basic understanding of social media analytics and the ability to use performance data to make content recommendations.
• Strong English communication and writing skills.
• Advanced video editing skills using CapCut, Canva, or similar tools.
• Creative, proactive, detail-oriented, and comfortable working in a fastpaced environment.

Benefits and Perks

• Free weekly catered lunch
• Dog-friendly office (available at select locations)
• Free gym access (available at select locations)
• Free swag giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages

#LI-CJ1

Pay Range

$20 - $20 USD