Marketing Intern: 11-Week Hybrid Experience

GM Financial; Irving (IA); Hybrid; USD 21,000 - 30,000; Full time

Benefits offered by this job

11 weeks of work experience

Executive and peer networking

Career development

Philanthropic activities

Opportunity to apply for full-time

Job summary

GM Financial is seeking a Marketing Intern to support high-profile initiatives, helping to develop B2C and B2B strategies and optimize customer touchpoints. You will work with product managers and marketing teams to plan and execute campaigns, while gaining hands-on experience in measuring impact and communicating results.

You will participate in cross-functional planning, stakeholder communications, and strategic marketing activities designed to drive business outcomes and customer value during

Qualifications

• Must be a current student pursuing a Bachelor’s degree or higher from an accredited college or university in Marketing, Business or Communications with at least one semester remaining upon start of the internship.
• Must possess a minimum of a 3.0 (out of a 4-point scale) overall GPA.
• Junior or Senior classification preferred.

Responsibilities

• Execute high-profile marketing initiatives that align with business needs and enhance customer experiences
• Collaborate with cross-functional teams to ensure timely delivery of campaigns and initiatives
• Partner with product managers and marketing teams to plan and implement strategies around products and consumer touchpoints
• Build and manage communications with key stakeholders and influencers to support B2C/B2B strategies
• Influence the prioritization of marketing initiatives to drive optimal business results
• Participate in planning the future direction of B2C/B2B channels and features
• Measure, assess, and report on campaign effectiveness and supporting assets
• Translate organizational vision and goals into a roadmap of marketing features and enhancements

Skills

Communication skills

MS Office proficiency

Self-motivated & detail-oriented

Team player

Previous internships preferred

Education

Bachelor's degree student in Marketing, Business or Communications

At least one semester remaining

Tools

AI tools familiarity

Job description

GM Financial is seeking a Marketing Intern to support high-profile initiatives, helping to develop B2C and B2B strategies and optimize customer touchpoints. You will work with product managers and marketing teams to plan and execute campaigns, while gaining hands-on experience in measuring impact and communicating results.

You will participate in cross-functional planning, stakeholder communications, and strategic marketing activities designed to drive business outcomes and customer value during