Marketing Intern

Davey Coach Bus Sales; Sedaila (CO); On-site; USD 27,552 - 34,440; Part time

Job summary

A bus sales company in Sedaila, Colorado, is seeking a Marketing Intern to support the execution of marketing strategies and enhance brand awareness. The role involves updating the company's website, conducting market research, managing social media accounts, and assisting in promotional campaigns. The ideal candidate is currently pursuing a degree in Business Administration or Marketing, has strong communication skills, and preferably some retail marketing experience. Pay ranges from $20.00 to $25.00 per hour.

Qualifications

• Pursuing a degree in a relevant field.
• Strong written, verbal, and presentation communication skills.
• Automotive/Bus Sales industry experience preferable.

Responsibilities

• Assist with marketing strategy execution.
• Update company website to improve functionality and marketability.
• Conduct market research and competitor analysis.
• Manage social media accounts and engage with followers.
• Analyze performance metrics and prepare reports.

Skills

Retail marketing experience

Strong communication skills

Website content management

Ability to work independently

Prioritization and decision-making skills

Marketing automation software

Education

Bachelor’s degree in Business Administration, Marketing or Communications

Tools

Act-On

Hubspot

Job description

The Marketing Intern is responsible for assisting with the execution of the Davey Coach Sales marketing strategy, policies and objectives, which positions Davey as the leader in small to mid-size bus sales. This includes individual marketing plans for specific divisions of the company, and involves attention to the products, services, each offer.

Essential Job Duties and Responsibilities

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Assists in updating Davey Coach Sales website, including but not limited to proper functionality, the correct posting of vehicles for maximum marketability, job postings, and overall website look and feel.
• Obtain knowledge of each of our current industry segments (Assisted Living, Energy and Mining, Hospitality, College/University, C-DOT/government markets) and create a plan for how to generate more business in these areas.
• Assist in the creation of content for social media, email marketing, blogs, and websites.
• Conduct market research and competitor analysis.
• Help manage and monitor social media accounts (e.g., scheduling posts, engaging with followers).
• Support the planning and execution of marketing campaigns.
• Assist in organizing promotional events or campaigns.
• Analyze performance metrics and prepare reports.
• Maintain marketing materials and assist with administrative tasks.
• Attends regular management strategy/business growth and Sales department meetings.
• Defines what the “Davey Difference” is for customers; and communicates this through marketing materials.
• Develop and implement a plan to market, and create industry awareness of our Parts and Service, Cornerstone Leasing and Graphics departments, paying particular attention to our potential Transit business.

Knowledge, Skills and Experience required (unless otherwise noted)

• Bachelor’s degree, or pursuing, in Business Administration, Marketing and Communications or relevant field.
• A highly motivated, hard‑working individual with retail marketing experience.
• Strong written, verbal, and presentation communication skills.
• Basics of website and social media content management platforms.
• Ability to work independently on multiple projects simultaneously.
• Excellent prioritization and decision‑making skills, with the ability to maintain attention to detail.
• Automotive/Bus Sales industry experience a plus.
• Channel marketing experience a plus.
• Experience with marketing automation software (Act‑On, Hubspot, etc).

Pay Range: $20.00 - 25.00/ Hour