Marketing Intern

Fotlinc; Jefferson (IA); On-site; USD 20,664 - 34,440; Part time

Job summary

Fotlinc is seeking a junior or senior undergraduate to contribute effectively to the AAI/Spalding Marketing team by producing high-quality market intelligence and business analysis.

The role requires strong analytical skills, clear communication, and collaborative work. Responsibilities include delivering actionable insights and supporting marketing materials to improve product positioning.

Qualifications

• Demonstrated interest in marketing, product positioning, market research, or business development.
• Strong analytical skills with the ability to summarize information into usable insights.
• Collaborative work style with a focus on teamwork and feedback.

Responsibilities

• Deliver actionable market intelligence and competitive insights.
• Support marketing decisions through clear communication and analysis.
• Contribute to business development projects with organized work.

Skills

Analytical skills

Clear communication

Attention to detail

Collaboration

Education

Currently enrolled as a junior or senior in a relevant program

Tools

Microsoft Office

Job description

Role Purpose

Contribute to the growth and effectiveness of the AAI/Spalding Marketing team by producing high-quality market intelligence, competitive insights, content support, and business analysis that help clarify product positioning, inform commercial decisions, and support successful execution of marketing and business development priorities.

Key Outcomes

· Actionable market intelligence: Deliver research and analysis that identify relevant trends, customer needs, competitive activity, and growth opportunities for AAI/Spalding products and categories.

· Stronger product positioning: Improve the clarity, consistency, and relevance of product messaging across presentations, marketing materials, and customer-facing content.

· Decision-ready business analysis: Translate data, research findings, and competitive information into concise insights that help managers and business partners make informed decisions.

· Reliable commercial support: Support international and sales-related initiatives with accurate reporting, quotes, documentation, and follow-through that enable timely execution.

· High-quality project contribution: Contribute to marketing and business development projects with organized work, timely deliverables, clear communication, and a continuous improvement mindset.

Competencies

• Analytical Thinking and Insight Development
  • Interprets information, identifies patterns, and converts findings into practical recommendations.
• Customer and Market Orientation
  • Considers customer needs, market dynamics, and competitive context when supporting marketing decisions.
• Communication and Storytelling
  • Present information clearly and concisely through written content, presentation materials, and verbal updates.
• Ownership and Follow-Through
  • Takes accountability for assigned outcomes, manages deadlines, and proactively communicates progress or barriers.
• Collaboration and Professional Judgment
  • Builds productive working relationships, asks thoughtful questions, and demonstrates professionalism, discretion, and sound judgment.

Minimum Qualifications

• Currently enrolled as a junior or senior in an undergraduate business, marketing, communications, analytics, or related program.
• Demonstrated interest in marketing, product positioning, market research, business development, or consumer products.
• Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights.
• Clear written and verbal communication skills, including the ability to create concise summaries and presentation‑ready materials.
• Strong attention to detail, organization, and follow‑through with the ability to manage multiple priorities and deadlines.
• Collaborative work style with the ability to contribute in a team environment and seek feedback appropriately.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint; experience with data visualization, research tools, or digital marketing platforms is a plus.

Key Performance Indicators

• Insight quality: Research and competitive analyses are accurate, relevant, well‑organized, and useful in identifying trends, opportunities, or risks.
• Business impact: Insights, recommendations, or supporting materials contribute to stronger marketing decisions, product positioning, or commercial execution.
• Messaging effectiveness: Product content and marketing materials are clear, consistent, audience‑appropriate, and aligned to brand and category priorities.
• Execution reliability: Reports, quotes, documentation, and assigned deliverables are completed accurately, on time, and with appropriate follow‑through.
• Collaboration and professionalism: Work demonstrates responsiveness, accountability, sound judgment, and effective partnership with internal and external stakeholders.