Marketing Intern

Self Money Care; Cary (NC); Hybrid; USD 17,000 - 25,000; Full time

Job summary

UPL is seeking a Marketing Intern to support the development of strategic and tactical go-to-market plans for the Crop Protection unit. The role involves researching customer needs, analyzing the competitive landscape, and assisting in brand and product marketing activities.

You will work with the Marketing Manager on target-specific GTM plans, including product communication and activation, while engaging with multiple teams across the organization.

Qualifications

• Interpersonal skills to work with a wide variety of people/functions.
• Strong written and verbal communication skills.
• Product and Brand Marketing knowledge: Vision, Strategy, Tactics, Positioning and Promotion.

Responsibilities

• Participate in research and development of customer needs (current and future).
• Analyze competitive landscape including marketing brand and product plans.
• Support social media and tradeshow marketing activities.
• Assist Marketing Manager in go-to-market brand plans and communications strategy.
• Assist with other functions as needed.

Skills

Interpersonal skills

Communication skills

Marketing knowledge

Education

Bachelor’s in Agricultural Business or Marketing

Job description

Job Summary

The Marketing Intern will support the development of the Strategic and Tactical go-to-market business plans supporting the Crop Protection unit of UPL.

JOb Responsibilities

• Participate in activities including research and development of customer driven needs – (met/unmet - current/ future), Micro and Macro environmental influences/trends implications
• Competitive Landscape – Marketing brand and product plans, customer meetings
• Participating in marketing activities such as maintaining social media and tradeshows
• Assist Marketing Manager in development of target specific go to market brand plans inclusive of product/communication strategy/action and tactics
• Assist with any other functions as deemed necessary

REQUIRED EDUCATION AND EXPERIENCE

• Currently pursuing a bachelor’s Agricultural Business, Marketing or similar
• Interpersonal skills required to work with a wide variety of people/functions each day, build relationships and network.
• Product and Brand Marketing knowledge—Vision/Strategy/Tactics and Actions; Positioning, Price, Placement & Promotion and Activation/Advocacy
• Strong written and verbal communication skills required.
• Proficient Microsoft Office skills required including Word, Excel, PowerPoint, and Outlook.

UPL COMPETENCIES

Adaptability & Resilience:

Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace

Entrepreneurial Mindset:

Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities

Results Orientations:

Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition

Execution Excellence:

Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation

Strategic Orientation:

Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking

Building Teams and Talent:

Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments

Customer Centricity:

Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers