Marketing Intern

UPL; Cary (NC); On-site; USD 25,000 - 30,000; Full time

Job summary

UPL in Cary, NC seeks a Marketing Intern to support the development of strategic and tactical go-to-market business plans for the Crop Protection unit. The role involves assisting with market research, competitive analysis, social media, and tradeshow activities to drive brand plans and activation.

The candidate should be pursuing a bachelor’s degree in Agricultural Business, Marketing, or a related field, with strong communication and Microsoft Office skills.

Qualifications

• Interpersonal skills to work with a wide variety of people/functions.
• Knowledge of product and brand marketing: vision, strategy, tactics and activation.
• Strong written and verbal communication skills.
• Proficient in Microsoft Office (Word/Excel/PowerPoint/Outlook).

Responsibilities

• Participate in research on customer needs, market trends, and environmental influences.
• Analyze competitive landscape, marketing plans, and customer meetings.
• Assist in marketing activities including social media and tradeshows.
• Support Marketing Manager in go-to-market brand plans and communication actions.
• Contribute to other marketing functions as needed.

Skills

Interpersonal skills

Product and Brand Marketing knowledge

Strong written and verbalcommunication

Education

Bachelor’s degree in Agricultural Business/Marketing or similar (in progress)

Tools

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Job description

Job Summary The Marketing Intern will support the development of the Strategic and Tactical go-to-market business plans supporting the Crop Protection unit of UPL.

Job Summary The Marketing Intern will support the development of the Strategic and Tactical go-to-market business plans supporting the Crop Protection unit of UPL.

Job Responsibilities

• Participate in activities including research and development of customer driven needs – (met/unmet - current/ future), Micro and Macro environmental influences/trends implications
• Competitive Landscape – Marketing brand and product plans, customer meetings
• Participating in marketing activities such as maintaining social media and tradeshows
• Assist Marketing Manager in development of target specific go to market brand plans inclusive of product/communication strategy/action and tactics
• Assist with any other functions as deemed necessary

Required Education And Experience

• Currently pursuing a bachelor’s Agricultural Business, Marketing or similar
• Interpersonal skills required to work with a wide variety of people/functions each day, build relationships and network.
• Product and Brand Marketing knowledge—Vision/Strategy/Tactics and Actions; Positioning, Price, Placement & Promotion and Activation/Advocacy
• Strong written and verbal communication skills required.
• Proficient Microsoft Office skills required including Word, Excel, PowerPoint, and Outlook.

Upl Competencies

• Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace
• Entrepreneurial Mindset: Has a creative mindset and ability to think holistically, takes calculated risks and maximizes opportunities
• Results Orientations: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition
• Execution Excellence: Enhances the speed of execution and builds efficiency in processes, systems and people; has sharp focus on quality-orientation
• Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens / design thinking
• Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments
• Customer Centricity: Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers