Marketing Intelligence Analyst

Akin Gump Strauss Hauer & Feld LLP; Texas; Hybrid; USD 85,000 - 115,000; Full time

Job summary

A leading international law firm is seeking a Marketing Intelligence Analyst to enhance understanding of customer journeys and drive data-driven decision-making. The successful candidate will collaborate with stakeholders to identify growth opportunities and implement innovative solutions, leveraging data analytics to optimize marketing strategies.

Qualifications

• 5+ years of data analytics experience in marketing or sales.
• Strong understanding of law firms or professional service environments.
• Ability to translate complex data into actionable insights.

Responsibilities

• Develop infrastructure for analyzing customer journeys.
• Build data analytics pipelines for informed decision-making.
• Provide business intelligence through dashboards and executive reports.

Skills

Data analytics

Problem-solving

Communication

Marketing strategies

Collaboration

Education

Bachelor's Degree in Business Administration, Data Science, Data Analytics, Economics, or Applied Mathematics

Tools

CRM

Marketing Automation platforms

Data analytics tools

Job description

Texas : 8 : 00 a.m. - 4 : 30 p.m. CT

FLSA : Exempt

Position Type : Full-Time / Regular

Akin Gump Strauss Hauer & Feld LLP is a leading international law firm with more than 900 lawyers in offices throughout the United States, Europe, Asia and the Middle East. We are currently seeking a Marketing Intelligence Analyst in the Marketing Department, reporting to theDirector of Business Development, Client Development and Campaigns.

The Marketing Intelligence Analyst will play a pivotal role in enhancing our understanding of customer journeys, thereby impacting new relationships, service needs, and augmenting cross-selling and acquisition. The role requires a deep commitment to understanding the legal market and services, data in marketing and sales, behavior and intent data analysis, programmatic execution, and reporting. The successful candidate will be a key player in driving innovation and problem-solving using data-driven approaches and engaging with various stakeholders to align business goals and decision-making.

The role is eligible to work a remote schedule but must be located in California or Texas.

Key responsibilities of this position include :

Business Impact & Strategic Insight :

• Develop infrastructure for analyzing customer journeys to impact new relationships and service needs.
• Identify growth areas in cross-selling and acquisition, ensuring profitable investments.
• Collaborate with leadership and stakeholders to identify new business opportunities and establish client relationships.

Understanding Data in Marketing & Sales :

• Set objectives for account opening performance, optimizing marketing and sales strategies.
• Build data analytics pipelines for informed decision-making in marketing and outreach.
• Execute analytical projects with a structured, hypothesis-based approach for effective sales and marketing.

Customer Journey Analysis :

• Segment prospects and customers to identify gaps in customer experience and cross-selling opportunities.
• Develop systems for translating complex data into actionable insights.

Programmatic Execution & Reporting :

• Provide business intelligence through dashboards and executive reports.
• Employ an agile approach for rapid adaptation to changing requirements.
• Craft tests, interpret results, and translate findings for program optimization.

Innovation & Problem Solving :

• Address challenges using data-driven approaches and build new analytical capabilities.
• Implement innovative solutions using modern technology platforms.
• Leverage data assets to creatively solve key business questions.
• Stakeholder Communication & Engagement :
• Collaborate with internal stakeholders for aligned decision-making.
• Communicate complex information succinctly to all organization levels.

Qualifications (Experience, Knowledge, Skills & Abilities) :

• 5+ years of data analytics in marketing or sales
• Bachelor's Degree required, preferably in Business Administration, Data Science, Data Analytics, Economics, or Applied Mathematics
• Have an understanding of law firms or professional service environments
• Proficient in data analytics tools and methodologies
• Experience with CRM, Experience Management, and Marketing Automation platforms
• Strong understanding of marketing and sales strategies
• Ability to translate complex data into actionable business insights
• Agile in adapting to changing business needs and requirements
• Strong problem-solving skills with a creative and innovative approach
• Excellent communication skills, capable of engaging effectively with various stakeholders
• Experience in programmatic execution and reporting
• Ability to work collaboratively in a team environment

The base salary range for this position in California is $85,000 to $115,000.