Marketing Insights & Optimization Analyst

Global Payments; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Marketing Data Analyst to join their dynamic team. This role is pivotal in transforming complex data into actionable insights that drive marketing strategies and business growth. You will leverage your expertise in data analysis and visualization tools like Tableau to uncover trends and optimize marketing performance. Collaborating with cross-functional teams, you will enhance decision-making processes and ensure data-driven insights are at the forefront of initiatives. If you are passionate about using data to shape marketing strategies and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• 6+ years of experience in data analysis, preferably in marketing.
• Strong understanding of marketing metrics and customer lifecycle.

Responsibilities

• Conduct data analysis to generate actionable insights for marketing.
• Build and maintain reports and dashboards to track KPIs.

Skills

Data Analysis

SQL

Python

Data Visualization

Statistical Techniques

Marketing Metrics

Problem-Solving

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Statistics

Bachelor's Degree in Data Analytics

Bachelor's Degree in Data Science

Tools

Tableau

Power BI

Looker

Salesforce Data Studio

Excel

Power Query

Snowflake

BigQuery

Job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Job Summary

As a part of the Marketing Performance team, the Marketing Data Analyst will be a strategic partner to the marketing team, leveraging data-driven insights to shape and optimize marketing strategies. This role is integral to translating complex data into meaningful narratives that inform decision-making and drive business growth. The Marketing Data Analyst will focus on uncovering trends, identifying opportunities, and guiding data strategy through deep analysis and advanced data visualization. With a strong understanding of marketing metrics, the customer lifecycle, and industry best practices, this individual will collaborate closely with cross-functional teams to ensure that data-driven insights are at the forefront of marketing initiatives. The role requires a proactive approach to enhancing marketing performance through data exploration, reporting, and strategic recommendations.

Key Responsibilities

1. Conduct data analysis to generate actionable insights that inform marketing strategies, decision-making, and performance improvements.
2. Query, clean, and integrate data from multiple sources to prepare datasets for analysis and reporting.
3. Build and maintain marketing reports, dashboards, and scorecards to track key performance indicators (KPIs) and marketing metrics.
4. Perform forecasting, benchmarking, and exploratory analysis to identify trends, opportunities, and anomalies in marketing data.
5. Utilize statistical techniques to validate findings, provide data-driven recommendations, and analyze the customer lifecycle to improve acquisition, retention, and engagement.
6. Design and develop Tableau dashboards and other visualizations to effectively communicate insights to stakeholders.
7. Collaborate with marketing stakeholders to optimize visualization requirements and ensure dashboards are user-friendly.
8. Partner with BI and data teams to align data pipelines, integrations, and models with reporting needs, addressing data quality and governance issues.
9. Support ad hoc analysis requests and the development of marketing scorecards and executive reports to assess marketing impact.
10. Monitor key metrics, such as lead generation, conversion rates, customer acquisition cost (CAC), and return on marketing investment (ROMI).
11. Maintain documentation of data analysis processes, reporting standards, and data visualization guidelines.
12. Stay informed on marketing analytics trends and best practices to continually enhance the team’s capabilities.

Requirements:

1. Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science or a related field.
2. 6+ years of experience in data analysis, reporting, or business intelligence, preferably within a marketing context.
3. Strong understanding of marketing metrics, the customer lifecycle, and marketing best practices.
4. Experience with data visualization tools such as Tableau, Power BI, Looker, or similar platforms.
5. Familiarity with querying and analyzing data from data warehouses (e.g., Snowflake, BigQuery) and advanced knowledge of data tools like Tableau, PowerBI, Looker, Salesforce Data Studio, Excel, and Power Query.
6. Proficiency in SQL and python for querying databases and preparing data for analysis.
7. Proficiency in data analysis techniques, including data cleansing, joining, and exploratory analysis.
8. Experience with data visualization best practices and creating engaging visual reports and dashboards.
9. Strong analytical and problem-solving skills, with attention to detail.
10. Ability to communicate complex data concepts clearly to non-technical stakeholders.
11. Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, Marketo, Pardot, etc).
12. Knowledge of forecasting techniques and marketing analytics frameworks.
13. Data Visualization experience is a plus. Leveraging best practices and creating engaging & interactive visual reports and dashboards.
14. Experience with Customer Data Platforms (CDPs) and data integration concepts is a plus.
15. Experience with data science tools and techniques, such as R or Python, is a plus.

Minimum Qualifications

• Bachelor's Degree
• Relevant Experience or Degree in: No specific field; Combination of relevant training and/or experience in lieu of degree
• Typically Minimum 8 Years Relevant Experience

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].