Marketing Innovation Intern - RiverSource

00010 RiverSource Life Insurance CO; Minneapolis (MN); Hybrid; USD 37,000 - 41,000; Full time

Benefits offered by this job

Vacation time

Sick time

401(k)

Health, dental and life insurance

Job summary

RiverSource as a Marketing Innovation Intern offers an opportunity for a marketing-focused student to support communications, content, research, and innovation initiatives within a leading financial services organization.

You will work with experienced professionals, explore AI, digital platforms, and new ways of working while gaining exposure to how marketing teams operate across Ameriprise Financial and RiverSource brands.

Qualifications

• Current undergraduate student graduating December 2027 or May/June 2028.
• Studying Marketing, Communications, Business, Digital Marketing, Advertising, or a related discipline.
• Interest in marketing and curiosity about innovation, AI, and emerging trends.
• Strong written and verbal communication skills.
• Creative thinker with a willingness to learn and explore new ideas.
• Ability to work collaboratively and manage multiple priorities.
• Familiarity with Microsoft Office applications, including Word and PowerPoint.

Responsibilities

• Explore how emerging technologies and AI can support marketing activities.
• Research industry trends, marketing innovations, and best practices.
• Support the development of marketing communications, presentations, and resources.
• Assist with projects focused on improving team effectiveness and enhancing the marketing experience.
• Gather insights from colleagues and stakeholders to identify new ideas and opportunities.
• Contribute to discussions on how marketing can evolve in a changing environment.
• Present key learnings and project outcomes at internship conclusion.

Skills

Communication skills

Collaborative work

Creative thinking

Microsoft Office

Education

Undergraduate student (graduating 2027/2028)

Marketing / Communications related field

Tools

Microsoft Word

PowerPoint

Job description

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

Please note that applications will be assessed on a rolling basis. Due to anticipated interest, the role may close earlier than the stated deadline. The advertised closing date is September 25, 2026.

About the Role

Join RiverSource as a Marketing Innovation Intern and explore how new ideas, emerging technology, and creative approaches can help our marketing teams better engage with advisors and clients. This role is ideal for a student who is passionate about marketing and interested in how tools such as artificial intelligence, digital platforms, and new ways of working are shaping the future of the profession. Working alongside experienced marketing professionals, you’ll support a variety of projects across communications, content, research, and innovation initiatives while gaining exposure to how marketing teams operate within a leading financial services organization.

Key Responsibilities

• Explore how emerging technologies and AI can support marketing activities.
• Research industry trends, marketing innovations, and best practices.
• Support the development of marketing communications, presentations, and resources.
• Assist with projects focused on improving team effectiveness and enhancing the marketing experience.
• Gather insights from colleagues and stakeholders to help identify new ideas and opportunities.
• Contribute to discussions on how marketing can continue to evolve and adapt in a changing environment.
• Present key learnings and project outcomes at the conclusion of the internship.

Required Qualifications

• Current undergraduate student graduating December 2027 or May/June 2028.
• Studying Marketing, Communications, Business, Digital Marketing, Advertising, or a related discipline.
• Interest in marketing and curiosity about innovation, artificial intelligence, and emerging trends.
• Strong written and verbal communication skills.
• Creative thinker with a willingness to learn and explore new ideas.
• Ability to work collaboratively and manage multiple priorities.
• Familiarity with Microsoft Office applications, including Word and PowerPoint.

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face‑to‑face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in‑office time or different in‑office expectations, and specific requirements will be discussed during the hiring process.

Base Pay Salary

The estimated hourly rate for this role is $27.50 per hour. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurance.

• vacation time
• sick time
• 401(k)
• health, dental and life insurance

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Non-Exempt

Job Family Group

Human Capital

Line of Business

RSA Annuities

Ameriprise Financial is an equal opportunity employer.

We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.

Since 1894

Since 1894, Ameriprise Financial has helped people feel more confident about their financial future. Guided by strong values and a deep commitment to clients, we've remained a trusted leader in financial planning and advice for more than 130 years. Through our businesses, Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance & Annuities, we deliver advice, investment and protection solutions designed for long‑term success. While each business brings distinct capabilities and expertise, all are united by our unwavering focus on clients and a strong financial foundation. For you, that means the opportunity to build a meaningful career in a high‑performing, collaborative culture where your expertise can grow, your contributions are valued and your work can make a real impact. As a global financial services company with three complementary businesses, the breadth of our capabilities sets us apart. It also creates unique opportunities for employees to learn, collaborate and grow their careers:

• Ameriprise Financial: Financial planning, advice and wealth management.
• Columbia Threadneedle Investments: Global asset management serving individual, institutional and corporate clients.
• RiverSource Insurance & Annuities: Products and solutions designed to help clients protect and grow their wealth.

Explore opportunities within each business and region below.

Ameriprise US | Careers

Ameriprise India | Careers

Columbia Threadneedle Investments US | Careers

Columbia Threadneedle Investments EMEA APAC | Careers

RiverSource | Careers

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