Marketing Information Specialist

Aylstock, Witkin, Kreis & Overholtz, PLC; Pensacola (FL); On-site; USD 55,000 - 90,000; Full time

Job summary

Aylstock, Witkin, Kreis & Overholtz (AWKO) is seeking a Marketing Information Specialist to support the firm’s marketing, communications, lead-generation, and business-development initiatives. This role will manage communications with referral firms, oversee content from the firm’s marketing partners, and coordinate public relations efforts.

The ideal candidate is a strong writer, relationship builder, and project manager who can translate complex legal information into clear, engaging content

Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, business, or a related field.
• Relevant professional experience in marketing, communications, public relations, digital media, lead generation, or a similar role.
• Exceptional writing, editing, proofreading, and verbal communication skills.
• Strong project-management, organizational, analytical, and relationship-management abilities.
• Experience coordinating website, social media, email marketing, digital advertising, or lead-generation campaigns.
• Ability to evaluate campaign proposals, vendor performance, marketing analytics, and return on investment.
• Ability to provide clear direction and constructive feedback to outside vendors.
• Ability to communicate professionally with attorneys, referral partners, marketing vendors, media representatives, and firm leadership.
• Ability to manage confidential or sensitive information with discretion.
• Strong attention to detail and the ability to manage multiple priorities in a deadline-driven environment.
• Proficiency with Microsoft Office and commonly used digital marketing, social media, project-management, and analytics platforms.

Responsibilities

• Oversee website, social media, and digital marketing initiatives with a third-party firm.
• Coordinate content and ensure accuracy and branding across channels.
• Manage campaigns, events, and lead-generation initiatives with attorneys and staff.
• Monitor metrics and adjust campaigns based on performance.
• Support PR initiatives, media relations, and reputation management.
• Maintain content calendars and ensure timely content across platforms.
• Prepare marketing reports and ROI analyses.

Skills

Strong writing

Project management

Relationship management

Digital marketing

Content coordination

Public relations

Education

Bachelor's degree in marketing, communications, PR, journalism, business

Tools

MS Office

Digital marketing platforms

Content management

Job description

Aylstock, Witkin, Kreis & Overholtz (AWKO) is seeking a highly organized and creative Marketing Information Specialist to support the firm’s marketing, communications, lead-generation, and business-development initiatives. This position will manage communications with referral firms, oversee content developed by the firm’s third-party marketing partners, coordinate public relations initiatives, and identify effective campaign and lead-generation opportunities.

The ideal candidate is a strong writer, relationship builder, and project manager who can translate complex legal information into clear, engaging content while ensuring the firm maintains a consistent and professional brand across all communication channels.

Key Responsibilities

Website, Social Media, and Digital Marketing Oversight

• Serve as the firm’s primary liaison with its third-party marketing firm for website, social media, and digital marketing initiatives.
• Provide oversight and direction for content created and managed by the third-party marketing firm.
• Coordinate with attorneys, firm leadership, and internal departments to gather accurate and timely information for marketing content.
• Review and approve website updates, social media posts, digital campaigns, attorney biographies, practice-area pages, litigation updates, and firm announcements.
• Ensure all content is accurate, professional, consistent with the firm’s brand, and compliant with applicable legal advertising requirements.
• Maintain an internal content calendar and coordinate priorities, deadlines, approvals, and campaign launches with the third-party marketing firm.
• Monitor website traffic, social media engagement, campaign performance, and other key metrics provided by the marketing firm.
• Evaluate marketing reports and recommend content or strategy adjustments based on performance.
• Identify opportunities to promote firm news, attorney accomplishments, community involvement, events, litigation updates, and educational information.
• Ensure public inquiries and social media messages are promptly directed to the appropriate internal department.

Public Relations Coordination

• Serve as the primary day-to-day contact for the firm’s external public relations firm.
• Coordinate media opportunities, press releases, interviews, talking points, and firm announcements.
• Gather information from attorneys and firm leadership to support public relations initiatives.
• Review public-facing content for accuracy, tone, consistency, and brand alignment.
• Track media coverage and maintain records of press mentions, interviews, awards, and other publicity.
• Assist with reputation management and the development of timely responses to emerging issues.
• Identify opportunities to increase the firm’s visibility and promote its attorneys, practice areas, community involvement, and accomplishments.

Marketing Operations and Reporting

• Maintain organized records of marketing projects, digital assets, media contacts, vendors, content approvals, and campaign results.
• Manage multiple projects and deadlines involving attorneys, staff members, referral partners, and outside vendors.
• Prepare reports on website traffic, social media performance, lead-generation campaigns, email engagement, media coverage, and marketing results.
• Maintain a centralized record of campaign budgets, vendor performance, cost per lead, conversion rates, and return on investment.
• Support the development and execution of the firm’s overall marketing and communications strategy.
• Ensure consistent use of the firm’s brand, messaging, logos, and visual standards.
• Assist with additional marketing, business-development, and firmwide communication projects as needed.

Marketing Campaigns and Lead Generation

• Assist in developing and coordinating marketing campaigns for the firm’s practice areas and litigation matters.
• Research and identify reputable lead-generation companies, campaign vendors, media buyers, and other marketing partners.
• Build and maintain relationships with lead-generation and campaign-management companies.
• Evaluate potential vendors based on lead quality, experience, compliance practices, pricing, geographic reach, reporting capabilities, and campaign performance.
• Coordinate with attorneys and firm leadership to establish campaign goals, target audiences, budgets, messaging, and performance expectations.
• Manage requests for proposals, vendor presentations, campaign proposals, contracts, and onboarding processes.
• Monitor campaign performance, including lead volume, lead quality, conversion rates, acquisition costs, and return on investment.
• Work with internal intake and case-management teams to assess lead quality and determine whether campaigns are producing qualified potential clients.
• Compare vendor and campaign performance and recommend whether campaigns should be expanded, modified, paused, or discontinued.
• Ensure all lead-generation activities and campaign materials comply with applicable legal advertising, privacy, consent, and ethical requirements.
• Stay informed about emerging marketing channels, technologies, audience trends, and lead-generation opportunities.

Referral Firm Communications

• Prepare referral-firm updates, newsletters, announcements, presentations, and marketing materials.
• Coordinate the distribution of litigation updates and other relevant information to referral firms.
• Maintain accurate referral-firm contact lists and communication records.
• Assist with referral-firm events, webinars, conferences, and relationship-building initiatives.
• Work with attorneys and firm leadership to identify opportunities to strengthen and expand referral relationships.

Marketing Operations and Reporting

• Maintain organized records of marketing projects, digital assets, media contacts, vendors, content approvals, and campaign results.
• Manage multiple projects and deadlines involving attorneys, staff members, referral partners, and outside vendors.
• Prepare reports on website traffic, social media performance, lead-generation campaigns, email engagement, media coverage, and marketing results.
• Maintain a centralized record of campaign budgets, vendor performance, cost per lead, conversion rates, and return on investment.
• Support the development and execution of the firm’s overall marketing and communications strategy.
• Ensure consistent use of the firm’s brand, messaging, logos, and visual standards.
• Assist with additional marketing, business-development, and firmwide communication projects as needed.

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, business, or a related field.
• Relevant professional experience in marketing, communications, public relations, digital media, lead generation, or a similar role.
• Exceptional writing, editing, proofreading, and verbal communication skills.
• Strong project-management, organizational, analytical, and relationship-management abilities.
• Experience coordinating website, social media, email marketing, digital advertising, or lead-generation campaigns.
• Ability to evaluate campaign proposals, vendor performance, marketing analytics, and return on investment.
• Ability to provide clear direction and constructive feedback to outside vendors.
• Ability to communicate professionally with attorneys, referral partners, marketing vendors, media representatives, and firm leadership.
• Ability to manage confidential or sensitive information with discretion.
• Strong attention to detail and the ability to manage multiple priorities in a deadline-driven environment.
• Proficiency with Microsoft Office and commonly used digital marketing, social media, project-management, and analytics platforms.

Preferred Qualifications

• Master’s degree in marketing, communications, public relations, business administration, or a related field.
• Marketing or communications experience within a law firm or other professional-services organization.
• Experience identifying, evaluating, and managing lead-generation companies and marketing campaign vendors.
• Experience managing relationships with third-party marketing and public relations firms.
• Knowledge of digital advertising, media buying, search engine optimization, website analytics, social media reporting, and campaign attribution.
• Familiarity with legal advertising rules, consumer privacy requirements, and professional-services marketing.

Core Competencies

• Professional and polished communication
• Strategic and creative thinking
• Relationship and vendor management
• Lead-generation analysis
• Project ownership and follow-through
• Accuracy and attention to detail
• Sound judgment and discretion
• Adaptability in a fast-paced environment
• Ability to simplify complex legal information for public audiences

About AWKO

Aylstock, Witkin, Kreis & Overholtz is a law firm committed to advocating for individuals and families across a wide range of complex litigation matters. We value innovation, collaboration, professionalism, and the effective use of technology and communication to better serve our clients, referral partners, and communities.