Marketing Head

Acelot Innovation Private Limited; United States; Remote; INR 600,000 - 1,200,000; Full time

Job summary

A leading company in corporate training and SaaS solutions is seeking a Marketing Head with expertise in B2B lead generation. The role involves developing innovative marketing strategies, leading a team, and leveraging AI tools for effective engagement. Join a passionate team dedicated to reshaping the industry with cutting-edge technology.

Benefits

Work from home

Qualifications

• Minimum 5 years in B2B lead generation, preferably in corporate training.
• Proven ability to lead and mentor teams.

Responsibilities

• Develop and execute strategic LinkedIn marketing campaigns.
• Create engaging marketing materials to support lead generation.
• Leverage AI tools for marketing optimization.

Skills

B2B Lead Generation

Data-Driven Strategies

SEO

PPC

AI Tools

Education

Graduate from a premier B-School

Tools

Google Analytics

Google Ads

LinkedIn Marketing

Job description

Job Title: Marketing Head – Brand & Lead Generation (B2B)
Location: Metro (Hybrid)
Experience: Minimum 5 Years (Premium B-School Graduate Preferred)
Employment Type: Full-Time
Compensation: Open, up to ₹12 LPA (60:40 ratio negotiable)
About Us
We are a high-growth, innovation-driven organization offering Corporate Training and a SaaS-based
Learning Management System (LMS). Our mission is to transform businesses through cutting-edge
training solutions and technology. We are seeking an experienced Marketing Head with a strong
background in B2B lead generation and a proven ability to leverage AI for marketing innovation.
Key Responsibilities
1. B2B Lead Generation

• Develop and execute strategic LinkedIn marketing campaigns and messaging to generate

high-quality corporate leads.

• Design targeted campaigns, ensuring consistent pipeline growth for B2B clients.

2. Brand Building

• Establish the organization as a thought leader in Corporate Training and LMS sectors.
• Build and enhance brand presence through innovative, data-driven strategies.

3. Performance Marketing

• Plan, execute, and optimize paid campaigns on platforms like Google Ads and LinkedIn with a

focus on measurable ROI.
4. Content Strategy & SEO

• Lead SEO and content strategies to boost organic traffic and drive lead generation.
• Oversee the creation of impactful marketing collaterals, blogs, and case studies.

5. Campaign Collaterals & Interactive Media

• Create engaging marketing materials, including brochures, videos, and gamified demos, to

support lead generation efforts.
6. Thought Leadership & Influencer Partnerships

• Drive thought leadership campaigns on LinkedIn and collaborate with industry influencers to

enhance brand authority.
7. Hyper-Personalized Marketing

• Develop and execute targeted email campaigns with industry-specific case studies and solutions for effective engagement.

8. AI Tools and Analytics

• Leverage modern AI-powered tools to enhance targeting, personalization, and analytics for

marketing optimization.
9. Team Leadership

• Lead and mentor a team of 2-4 members across design, content, and digital strategies.
• Work closely with external agencies and cross-functional teams for seamless execution.

Qualifications & Skills

• Education: Graduate from a premier B-School preferred.
• Experience:

o At least 5 years in B2B lead generation with a focus on corporate training or service
industries.
o Demonstrable expertise in crafting and executing successful lead-generation
strategies as a key deliverable.

• Technical Proficiency:

o Strong knowledge of LinkedIn marketing, Google Ads, SEO, PPC, and AI-driven tools
for marketing.
o Familiarity with analytics platforms like Google Analytics for campaign performance
tracking.

• Leadership Skills:

o Proven ability to lead and mentor teams, with a hands-on approach to execution.
o Experience managing cross-functional collaborations and external partnerships.

• Mindset:

o ROI-focused and data-driven, with a proactive approach to problem-solving.
o Adaptable to the fast-paced dynamics of a startup or growth-oriented organization.
Why Join Us?

• Lead innovative B2B marketing strategies with significant creative and strategic ownership.
• Collaborate with a passionate team in a high-growth organization dedicated to reshaping

corporate training and SaaS industries.

• Be a part of a company that values cutting-edge technology and AI for driving impactful marketing results

If you are an experienced marketer with a proven track record in B2B lead generation and a passion for leveraging AI-driven tools, we want you on our team! Apply now to help us redefine success in corporate training and SaaS solutions.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Benefits:

• Work from home

Schedule:

• Day shift

Work Location: Remote