Marketing Head

Syngenta

Salinas (CA)

On-site

USD 137,000 - 254,000

Full time

8 days ago

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Benefits offered by this job

Flexible work options

Full Benefit Package (Medical, Dental,

Vision)

401k plan with company match

Profit Sharing & Retirement Savings

Paid Vacation

Paid Holidays

Maternity and Paternity Leave

Education Assistance

Wellness Programs

Corporate Discounts

Job summary

Syngenta seeks a Marketing Head in Salinas, CA to lead the Vegetable Seeds Team in building market offerings and delivering exceptional customer experiences. You will manage brand strategy, portfolio, and resources, driving sustainable growth and maximizing marketing ROI.

You will collaborate with Commercial Units, R&D, and Supply Chain to align go-to-market efforts and optimize pricing across crops and geographies, ensuring strategic execution and financial targets are met.

Qualifications

Develop and communicate brand value propositions to target audiences.
Create innovative marketing solutions that differentiate the brand.
Analyze market trends, customer data, and performance metrics.
Identify and understand needs of different customer segments.
Develop and implement targeted marketing campaigns.
Drive customer satisfaction through data-driven approaches.
Manage marketing budgets for maximum ROI.
Set measurable goals and drive business growth.
Lead and motivate a marketing team to achieve goals.
Communicate effectively with stakeholders across the organization.
Foster collaboration and creative thinking.
Demonstrate strong analytical skills and data literacy.
Excellent written and verbal communication.
Creative problem-solving with practical impact.
Deliver results in fast-paced environments.

Responsibilities

Lead the marketing team and drive a culture of performance and excellence.
Manage geography marketing investments, budgets, and ROI with KPIs.
Drive portfolio optimization for customer segments with value-based pricing.
Execute crop strategies aligned with business objectives and budgets.
Design and deliver superior customer experiences using data-driven decisions.
Guide Commercial Heads and CU Managers on go-to-market strategies.
Ensure harmonized execution of global marketing platforms and processes.
Partner with Commercial Units, R&D, and Production & Supply Chain.

Skills

Marketing strategy

Campaign development

Market analysis

Customer segmentation

Budget management

Team leadership

Stakeholder communication

Analytical skills

Written & verbal communication

Creative problem solving

Results orientation

Education

Bachelor's in Business or quantitative field

MBA/Marketing-related Master's preferred

Job description

About Syngenta

At Syngenta Seeds Field Crops, we're shaping the future of agriculture and empowering farmers to meet the ever-growing demand for food and fuel. We’re a global Ag Tech powerhouse, headquartered in the United States, with passionate, local experts collaborating with farmers to deliver solutions that create market opportunities. We unite precision breeding, advanced biotechnology trait choice, and digital platforms for unmatched in-field performance. Our seeds help mitigate risks such as disease, insect, weed, and extreme weather pressures, all while promoting sustainable farming practices that protect and enhance our planet. Join our mission of revolutionizing food security and transforming agriculture.

Company Description

About Syngenta

Job Description

At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta's Vegetable Seeds Team is seeking a Marketing Head in Salinas, CA. This role will drive sustainable business growth by creating compelling market offerings and exceptional customer experiences for target customers through strategic management of brand, portfolio, and marketing resources, while ensuring optimal return on marketing investments.

Accountabilities

Lead and develop the marketing team through a performance culture, marketing excellence, and effective coaching programs to achieve marketing objectives.
Manage and optimize geography marketing investments, budgets, and ROI while tracking key performance metrics to meet financial targets.
Drive portfolio optimization for customer segments through value-based pricing strategies and compelling value propositions.
Execute crop strategies aligned with business objectives and financial targets, ensuring effective resource allocation across crops and geographies, considering the competitive landscape.
Design, deliver, and manage superior customer experiences using data-driven decision-making frameworks and optimizing A&P resources.
Guide Commercial Heads and CU Managers in developing effective go-to-market strategies while monitoring and responding to market trends, industry best practices, and evolving customer needs.
Ensure harmonized execution of global marketing platforms and processes, such as: Product Meetings, CU/Regional Offer Meetings, Campaign Offer Planning, Target Product Profiles (TPP), Value Pricing, 5-Year Business Planning.
Partner with Commercial Units, R&D, and Production & Supply Chain to drive cross-functional alignment.

Qualifications

Bachelor's degree in Business or a quantitative field required; Master's degree (MBA, Marketing, or related field) preferred.
Develop and execute marketing strategies that effectively communicate the brand value proposition to target audiences.
Create innovative marketing solutions that differentiate the brand from competitors.
Analyze market trends, customer data, and performance metrics to inform and optimize marketing strategies.
Identify and understand the needs and preferences of different customer segments.
Develop and implement targeted marketing campaigns to reach specific audiences.
Drive customer satisfaction through data-driven marketing approaches.
Manage marketing budgets effectively and allocate resources for maximum ROI.
Set and achieve measurable goals and objectives that drive business growth.
Demonstrate a results-oriented mindset with a focus on quantifiable outcomes.
Lead and motivate a team of marketing professionals to achieve common goals.
Communicate effectively with internal and external stakeholders, such as senior management, team members, and customers.
Foster a collaborative environment that encourages creative thinking and innovation.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent written and verbal communication skills across all organizational levels.
Creative problem-solving abilities with a track record of innovative solutions.
Proven ability to deliver results in fast-paced, dynamic environments.

Additional Information

Salary for this position ranges between $136,500 - $253,500 annually.

What We Offer

A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
Full Benefit Package (Medical, Dental & Vision) that starts your first day.
401k plan with company match, Profit Sharing & Retirement Savings Contribution.
Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.

Syngenta has been ranked as a top employer by Science Journal. Learn more about our team and our mission here: https://www.youtube.com/watch?v=OVCN_51GbNI

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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