Marketing Genrealist

A Hiring Company; Houston (TX); Remote; USD 60,000 - 90,000; Full time

Job summary

A leading software company in the logistics sector seeks a Marketing Generalist to join their Houston team. This remote role involves crafting and executing innovative marketing campaigns to drive engagement and lead generation. Ideal candidates are detail-oriented and proactive marketers ready to make a significant impact in a dynamic environment.

Benefits

401k with 4% match

Unlimited PTO

Comprehensive health plans

Paid training

Employee recognition

Qualifications

• Proactive and detail-oriented marketer with a background in campaign management.
• Experience in multichannel marketing strategies, ideally with HubSpot.
• Bachelor's degree preferred in Marketing or related field.

Responsibilities

• Execute multichannel marketing campaigns across various platforms.
• Collaborate on customer-facing campaigns with Customer Success.
• Support onsite event activities and coordinate with vendors.

Skills

Email Campaign Management

Digital Marketing

Segmenting

Collaboration

Performance Tracking

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Monday.com

Job description

2 days ago Be among the first 25 applicants

Location: USA based remote position, with required travel as necessary

Reports to: Sr. Director, Marketing

Employment Classification: Full-time

Salary Range: $60,000 to $90,000 base salary, based on experience, education, and location.

Position Overview:

As a Marketing Generalist at PCS Software, Inc., you will join a small, high-output marketing team where speed, accuracy, and execution are critical. This hands-on, remote role is built for a proactive, detail-obsessed marketer who can take initiative and bring campaigns to life across email, digital advertising, ABM, and customer and partner programs. You will collaborate with internal teams and external partners to drive brand engagement, lead generation, and go-to-market impact in the fast-paced logistics and software space.

Execute Integrated Campaigns:

1. Drive the execution of multichannel marketing campaigns across email, digital advertising, social, and ABM.
2. Own day-to-day campaign tasks — from copywriting and email creation to landing page builds and performance tracking.

Email Marketing & Automation:

1. Create and manage outbound and nurture campaigns using HubSpot.
2. Apply segmentation and personalization strategies to boost engagement and conversions, and report on campaign outcomes.

Partner & Customer Campaign Support:

1. Collaborate with Customer Success to deliver customer-facing campaigns, including newsletters, product announcements, case studies, webinar promotions, and retention programs.
2. Build co-marketing assets with integration partners — such as emails, social media, landing pages, and webinars — to ensure alignment on messaging and timing.
3. Manage timelines and approvals with internal and external stakeholders to keep campaigns moving and on-brand.

Event Support & Onsite Coordination:

1. Support marketing efforts tied to key tradeshows and customer events — including pre-event promotion, booth and swag coordination, and post-event follow-up.
2. Attend 4–6 events annually to manage onsite execution, including booth setup, lead capture, and coordination with Sales and vendors.

Team Operations & Organization:

1. Contribute to shared team responsibilities like budget tracking, asset organization, and project tracking in Monday.com.
2. Help maintain operational clarity and keep marketing projects running on time — even in fast-moving environments.

Performance Metrics:

1. Campaign Execution & Impact: Demonstrate results through the timely launch and performance of multichannel campaigns — including email engagement, lead generation, and influence on pipeline. Success is measured by consistency in execution, speed to market, and campaign outcomes.
2. Customer Communication: Contribute to measurable improvements in customer engagement and retention, tracked through metrics such as email open/click rates, webinar attendance, and feedback from Customer Success (including NPS where applicable).
3. Partner Marketing Contribution: Execute co-marketing initiatives with partners. Success will be measured by the number and quality of campaigns delivered, timeliness, and impact on partner engagement and channel activity.
4. Event Execution: Support onsite event activities, including coordination, lead capture, and adherence to timelines and budgets.
5. Operational Reliability: Meet deadlines, manage tasks in Monday.com, organize assets, and facilitate smooth cross-team collaboration with minimal oversight.

Company Background:

PCS Software, Inc. is an AI platform for the transportation logistics marketspace providing the trucking industry’s most effective transportation management platform (TMP) to improve fleet management and delivery systems and increase profits for our customers. Our software individualizes work routines, consolidates workflows, and streamlines management controls to improve accountability, transparency, and eliminate manual processes.

Founded in 1997 and located in Houston, Texas, PCS Software is a leading developer of hosted software solutions for ground transportation.

Why Join PCS?

PCS Software offers a fun work environment with opportunities for career growth and personal development. We value talented contributions and reward challenging work. Our benefits include competitive compensation, comprehensive health plans, 401k with 4% match, unlimited PTO, paid training, employee recognition, and a collaborative culture.

Work Authorization:

No calls or agencies. Only candidates authorized to work in the U.S. will be considered. Sponsorship is not available. Candidates with temporary visas or requiring sponsorship are ineligible.

This description outlines many responsibilities but is not exhaustive. Employees may be asked to perform additional duties as needed.

PCS Software is an Equal Opportunity Employer. All qualified applicants will be considered without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, disability, or veteran status. We are committed to a discrimination-free workplace.

We thank all applicants for their interest; only those selected for interviews will be contacted.

Compensation: $60,000 - $90,000 annually