Marketing Generalist, BitGo Labs

BitGo; Palo Alto (CA); Vor Ort; USD 112.000 - 145.000; Teilzeit

Zusammenfassung

BitGo Labs in Palo Alto is seeking a Marketing Generalist contractor to launch real 90-day products with product and engineering teams. You will drive pre-GTM work, create AI-assisted landing pages and copy, and own the social media voice for new launches.

You will measure adoption, optimize campaigns, and kill underperforming channels. The role emphasizes fast cycles, hands-on prototyping, and crypto market fluency in a small, high‑velocity team.

Qualifikationen

• Marketing, Growth, Communications experience with proven user acquisition.
• Ability to prototype with AI tools and build landing pages.
• Comfort with crypto and internet culture.
• Ability to ship fast in a small team.

Aufgaben

• Collaborate with product and engineering to launch 90-day products.
• Define pre-GTM strategy including wedge, messaging, and channels.
• Build demand generation and SEO engine with AI-optimized pages.
• Own social media strategy and engage with early adopters.
• Analyze results, track adoption, determine conversions.
• Decide to iterate or kill campaigns based on numbers.

Kenntnisse

Marketing experience

Growth marketing

AI tools

Crypto familiarity

Analytical mindset

Tools

AI tools

Jobbeschreibung

Marketing Generalist, BitGo Labs (Contract)

BitGo (NYSE: BTGO) is the digital asset infrastructure company delivering custody, wallets, staking, trading, financing, stablecoins, and settlement services from regulated cold storage. Since 2013, BitGo has focused on accelerating the transition of the financial system to a digital asset economy. BitGo maintains a global presence and multiple regulated entities, including BitGo Bank & Trust, National Association, the first federally chartered digital asset trust bank owned by a publicly traded company. Today, BitGo serves thousands of institutions, including many of the industry's top brands, financial institutions, exchanges, and platforms, and millions of investors worldwide. For more information, visit www.bitgo.com

This is a Contractor position. Based in Palo Alto,CA - Onsite

BitGo spent a decade building the infrastructure the digital asset industry runs on. Custody, settlement, wallets, a national trust bank charter. Rails that institutions trust with hundreds of billions of dollars.

Custody is the operating system. BitGo Labs builds the apps.

We are looking for a marketing Generalist who wants to take more real products to market in one term than most marketers launch in years.

What BitGo Labs is

Most corporate innovation labs are where ideas go to be studied. Decks get made. Pilots get piloted. Nothing ever meets a customer.

We built Labs to be the opposite of that. We push out real, live, revenue-generating products, and every one has to clear the same two-part bar:

• A value proposition or economics only possible because of crypto. If a normal company could build it on normal rails, it fails the test.


• Only buildable this fast because of AI. Three months from blank page to live product. Not a prototype, not a beta behind a waitlist. Live.

Some of these products will become businesses. Some will be shut down on schedule, without ceremony, because the numbers said so. Both outcomes are the system working.

What You’ll Do:

You’ll sit right next to the product and engineering teams, working to put these 90-day products into the hands of real users.

A cycle looks like this:

• Pre-GTM Strategy: Take a product thesis and figure out who the first user is. Define the wedge, the messaging, and the distribution channels before the code is even finished.


• Demand Generation & SEO: Build the engine that gets eyes on the product. Use AI to spin up optimized landing pages, test copy, and hack organic growth in days, not months.


• Social Media & Community: Be the voice of our new launches. You'll own the social media strategy to build hype, tap into crypto culture, and directly engage with our early adopters.


• Post-GTM & User Adoption: Read the results honestly. Look at the analytics, track user adoption, and figure out what’s actually converting versus what's just noise.


• Iterate or Kill It: Set the bar before launch. Real numbers, committed in advance, that decide a campaign's fate. If a channel isn't hitting the numbers, you kill it and start the next one without a mourning period.

You will not be handed a generic marketing playbook. You'll be handed products, a budget, and a deadline.

Who Would Be a Great Fit:

• Someone who has marketed something from nothing. A side hustle, a startup, a newsletter, or a personal brand. "I scheduled tweets for an existing brand" is a different job.


• Professional experience in Marketing, Growth, Communications, or a related field, with a proven track record of driving user acquisition and engagement.


• Someone who builds. You prototype with AI tools, wire up your own landing pages, generate your own copy, and run your own analytics. The era of the marketer who can only write briefs for an agency is over, and you're glad.


• Someone comfortable with crypto, or unafraid of getting there fast. You understand internet culture, crypto Twitter (X), and what makes people actually click.


• Someone who decides. Small team, short cycles, no committee coming to save you.


• Someone who can kill their own work. Shut down the campaign, take the learning, and start the next one without a mourning period. We screen for this.

The honest part

This role has no stable roadmap, no massive marketing agency support, and no tidy org chart. Some of the products you market will be shut down, and your campaigns along with them. If you want a sleepy corporate job analyzing a single ad campaign for months, this is the wrong job, and we'd rather you know now.

But if you’ve ever looked at a massive company’s resources and thought about the massive growth you could drive if someone just let you run fast—this is the job where someone lets you.

Why Join BitGo?

Revolutionizing finance requires vision, innovation, and execution. Join a team of world‑class professionals who embody our values of ownership, craftsmanship, and open communication. At BitGo, we are building the infrastructure that secures the future of digital assets.

We offer:

• Competitive compensation


• Free custom lunches, dinners, and snacks


• Computer equipment and workplace furniture to suit your needs


• Great colleagues and inspiring startup environment

Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $10,000 -13,000 per month.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in BitGo’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.