Marketing Generalist

APCON, Inc.; Plano (TX); On-site; USD 60,000 - 76,000; Full time

Benefits offered by this job

Medical & dental coverage

401(k) plan with company match

Paid time off

Job summary

APCON, Inc. in Plano, TX is seeking a Marketing Generalist to support advertising, branding, events, digital channels, and press releases in a fast-paced environment.

This is an on-site role that collaborates with a web developer and graphic designer to ensure timely, accurate execution of campaigns. The ideal candidate has 3+ years in technology marketing, strong writing skills, and experience across advertising, events, and digital marketing, with a degree in marketing or related field.

Qualifications

• Three or more years of marketing experience in a technology or related industry.
• Experience supporting advertising, branding, events, and digital marketing
• Strong writing skills for press releases and marketing content

Responsibilities

• Execute marketing activities across advertising, branding, events, and digital channels
• Coordinate tradeshow logistics, booth materials, shipping, collateral, and onsite support
• Draft and distribute press releases and product announcements
• Support social media planning, posting, and monitoring
• Maintain marketing calendars, timelines, and project tracking
• Coordinate with vendors for printing, promotional items, and event materials
• Ensure brand consistency across all materials and channels

Skills

Marketing experience

Advertising

Branding

Events

Digital marketing

Writing skills

Education

Bachelors degree in marketing or related field

Tools

Microsoft Office Suite

Job description

APCON, an industry leader in network visibility and security solutions, provides an unparalleled level of confidence to enterprise and midsize businesses seeking network insights for enhanced investigation, threat detection and response. Our customers include Fortune 1000 companies to midsize organizations as well as government and defense agencies. Organizations in over 40 countries depend on APCON solutions.

We are collaborative, innovative, and committed to excellence. We are looking for a Marketing Generalist who reflects these values.

This role is fully on site. Candidates selected to move forward will complete our standard prescreening process, which includes a background check and drug screen.

We can only consider applicants who are legally authorized to work in the United States and who do not require current or future visa sponsorship.

About The Role

The Marketing Generalist supports APCON’s marketing operations by executing advertising, branding, tradeshow coordination, press releases, social media activity, and general marketing tasks. This is an individual contributor role that works closely with the web developer and graphic designer and requires accuracy, follow through, and the ability to work in a direct, fast‑paced environment.

What You Will Do

• Execute marketing activities across advertising, branding, events, and digital channels
• Coordinate tradeshow logistics, booth materials, shipping, collateral, and onsite support
• Draft and distribute press releases and product announcements
• Support social media planning, posting, and monitoring
• Maintain marketing calendars, timelines, and project tracking
• Coordinate with vendors for printing, promotional items, and event materials
• Ensure brand consistency across all materials and channels

What You Bring

• Three or more years of marketing experience in a technology or related industry
• Experience supporting advertising, branding, events, and digital marketing
• Strong writing skills for press releases and marketing content

Core Competencies:

• Strong interpersonal skills; ability to communicate professionally across the organization
• Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
• Proficient in Microsoft Office Suite
• Ability to maintain a high level of confidentiality and professionalism
• Strong attention to detail and exceptional customer support
• Must be able to work independently and as a team member
• Ability to prioritize and be flexible in a fast-paced environment
• Bachelor’s degree in marketing or related field or equivalent combination of education and experience preferred.

Why Join APCON

• Employee‑only medical and dental coverage fully paid on our base plan
• Additional plan option available with cost sharing
• Medical, dental, and vision coverage available for dependents with cost sharing
• Flexible spending accounts
• Generous paid time off that supports employee well‑being
• 401(k) plan with a company match to support long‑term financial security
• Volunteer time off and employee assistance plan
• Collaborative and innovative work environment

APCON is an EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. Offers are contingent on the successful completion of pre-employment background and drug screenings.