Marketing Generalist

APCON, Inc.; Dallas (TX); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) with match

Paid time off

Job summary

APCON, Inc. is seeking a Marketing Generalist to support marketing operations, including advertising, branding, events, press releases, and social media.

This on-site role collaborates with the web developer and graphic designer in Plano, TX, and requires accuracy in a fast-paced environment. The ideal candidate has 3+ years in technology marketing, strong writing skills, and the ability to travel up to 10%.

Qualifications

• Three or more years of marketing experience in a technology or related industry.
• Experience supporting advertising, branding, events, and digital marketing.
• Strong writing skills for press releases and marketing content.
• Ability to work on-site in Plano, Texas.
• Valid driver license and ability to travel up to 10 percent.

Responsibilities

• Execute marketing activities across advertising, branding, events, and digital channels.
• Coordinate tradeshow logistics, booth materials, shipping, collateral, and onsite support.
• Draft and distribute press releases and product announcements.
• Support social media planning, posting, and monitoring.
• Maintain marketing calendars, timelines, and project tracking.
• Coordinate with vendors for printing, promotional items, and event materials.
• Ensure brand consistency across all materials and channels.

Skills

Marketing experience

Advertising campaigns

Branding & events

Digital marketing

Strong writing

Microsoft Office

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office Suite

Job description

About APCON

APCON, an industry leader in network visibility and security solutions, provides an unparalleled level of confidence to enterprise and midsize businesses seeking network insights for enhanced investigation, threat detection and response. Our customers include Fortune 1000 companies to midsize organizations as well as government and defense agencies. Organizations in over 40 countries depend on APCON solutions.

We are collaborative, innovative, and committed to excellence. We are looking for a Marketing Generalist who reflects these values.

This role is fully on site.

Candidates selected to move forward will complete our standard prescreening process, which includes a background check and drug screen.

About The Role

The Marketing Generalist supports APCON’s marketing operations by executing advertising, branding, tradeshow coordination, press releases, social media activity, and general marketing tasks. This is an individual contributor role that works closely with the web developer and graphic designer and requires accuracy, follow through, and the ability to work in a direct, fast‑paced environment.

What You Will Do

• Execute marketing activities across advertising, branding, events, and digital channels
• Coordinate tradeshow logistics, booth materials, shipping, collateral, and onsite support
• Draft and distribute press releases and product announcements
• Support social media planning, posting, and monitoring
• Maintain marketing calendars, timelines, and project tracking
• Coordinate with vendors for printing, promotional items, and event materials
• Ensure brand consistency across all materials and channels

What You Bring

• Three or more years of marketing experience in a technology or related industry
• Experience supporting advertising, branding, events, and digital marketing
• Strong writing skills for press releases and marketing content
• Ability to work on‑site in Plano, Texas
• Valid driver license and ability to travel up to 10 percent
• Ability to work in a direct, fast‑paced environment with shifting priorities
• Comfortable asking clarifying questions and acknowledging when additional information is needed
• Ability to take feedback, adjust quickly, and maintain accuracy under pressure

Core Competencies

• Strong interpersonal skills; ability to communicate professionally across the organization
• Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
• Proficient in Microsoft Office Suite
• Ability to maintain a high level of confidentiality and professionalism
• Strong attention to detail and exceptional customer support
• Must be able to work independently and as a team member
• Ability to prioritize and be flexible in a fast‑paced environment
• Bachelor’s degree in marketing or related field or equivalent combination of education and experience preferred.

Why Join APCON

• Medical, dental, and vision insurance
• Company paid short term and long-term disability
• Flexible spending accounts
• HSA account with company contribution
• Generous PTO program
• 401(k) with company match
• Professional development opportunities
• Collaborative and innovative engineering environment
• On site exercise facility
• Company paid holidays
• Opportunity to work on technology that supports mission critical networks
• Ability to contribute to products that strengthen security and visibility for major organizations
• Access to hardware labs and hands on system level development
• Stable and established company with long term customers and ongoing investment in engineering

APCON is an EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. Offers are contingent on the successful completion of pre-employment background and drug screenings.