Marketing Expert

Weekday 1; United States; Remote; USD 110,000 - 207,000; Part time

Job summary

Weekday 1 is seeking experienced marketing and advertising professionals to contribute to a research initiative evaluating AI-enabled real-world marketing work. You will design task-specific criteria, assess AI and human samples, and provide rigorous written justifications for each assessment.

Ideal candidates have 5+ years in marketing, brand strategy or leadership roles with a strong ability to connect creative work to business goals and audience needs.

Qualifications

• 5+ years of professional experience in marketing, advertising or related field.
• Exceptional written communication skills and ability to justify evaluations clearly.
• Experience as a Creative Director, Account Lead, Brand Strategist, or Marketing Leader is preferred.
• Background at leading global agencies or senior brand roles.
• Experience with evaluating marketing work against briefs, audiences and business objectives.
• Prior involvement with AI training or AI-assisted workflows is a plus.

Responsibilities

• Create precise, task-specific grading criteria for marketing deliverables.
• Evaluate AI-generated and human work against defined criteria with written justifications.
• Assess alignment with brief, audience, brand strategy, and business goals.
• Identify strengths, weaknesses, gaps and inconsistencies in marketing work.
• Incorporate feedback from senior reviewers and refine evaluation frameworks.
• Translate practical marketing judgment into reusable criteria across projects.

Skills

5+ years experience

Written communication

Creative leadership

Marketing knowledge

Brand strategy

AI/ML evaluation

Job description

This role is for one of our clients

Compensation: $80-$150 per hour

1. Role Overview

We are seeking experienced marketing and advertising professionals to contribute to a research initiative focused on evaluating how effectively advanced AI systems perform real-world marketing work.

In this role, you will use your professional marketing expertise to define what high-quality work looks like. Rather than simply producing marketing deliverables, you will create task-specific evaluation criteria, assess AI-generated and human work samples, and provide rigorous, well-reasoned written justifications for your assessments.

Your industry experience will help establish practical standards for evaluating marketing strategy, creative quality, brand thinking, messaging, and campaign development.

Requirements

2. Key Responsibilities

• Develop precise, task-specific grading criteria for real-world marketing deliverables, including:
  • Creative briefs
  • Campaign concepts and presentations
  • Brand positioning and messaging frameworks
  • Advertising copy and scripts
  • Integrated marketing campaign plans
  • Client-ready presentations
• Evaluate AI-generated and human-produced marketing work against defined criteria and provide detailed written justifications for each assessment.
• Assess whether creative and strategic work effectively addresses the original brief, target audience, brand objectives, and business goals.
• Apply consistent, evidence-based judgment to ensure evaluation results are reproducible and defensible.
• Identify strengths, weaknesses, inconsistencies, and gaps in marketing strategies and creative outputs.
• Incorporate structured feedback from senior reviewers and continuously refine evaluation frameworks.
• Translate practical marketing judgment into clear, structured criteria that can be consistently applied across different projects and deliverables.

3. Ideal Qualifications

• 5+ years of professional experience in marketing, advertising, brand strategy, or a closely related field.
• Experience as a Creative Director, Account Lead, Brand Strategist, Marketing Leader, or similar professional.
• Background at leading global creative agencies or in senior brand/marketing roles at established consumer-facing companies.
• Strong understanding of the day-to-day marketing craft, including:
  • Developing and evaluating creative briefs
  • Campaign strategy and development across multiple channels
  • Brand positioning
  • Messaging strategy
  • Creative concept evaluation
  • Connecting creative work to business objectives
• Ability to critically evaluate marketing work against a brief, target audience, brand strategy, and measurable business objective.
• Exceptional written communication skills, with the ability to clearly explain why a marketing deliverable meets or falls short of professional standards.
• Highly detail-oriented, consistent, and comfortable having professional judgment reviewed and calibrated against experienced peers.
• Prior experience with AI training, model evaluation, human-data projects, or AI-assisted workflows is a strong plus.
• Specialized experience in media planning, media buying, or marketing measurement is not required for this opportunity.

Contract and Payment Terms

• You will be engaged as an independent contractor.
• This is a fully remote opportunity with flexible scheduling.
• Projects may be extended, shortened, or concluded early depending on project requirements and performance.
• The engagement will not require access to confidential or proprietary information belonging to any employer, client, or institution.
• Payments are made weekly based on services rendered through available payment platforms.
• H-1B and STEM OPT candidates are not currently supported.

Equal Employment Opportunity

We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.